Manager, Communications

1 week ago

Singapore Hilton Full time

Hilton's Asia Pacific (APAC) Communications team forms part of a dynamic and global team of communicators who play an integral role in the company's storytelling - with a strong focus on growth, innovation and purpose.


We are recruiting for a Manager of Communications to join Hilton's regional team delivering on corporate and consumer PR activities across South East Asia (SEA) as well as manage issues and crisis communications across the wider APAC region, with a focus on SEA.

Working closely with various business functions as part of a dynamic team, you will support the communication of Hilton's impressive growth story, manage various high-profile new hotel openings and deliver creative PR activities.


This job requires a seasoned communications practitioner with the ability to influence across all levels of our matrixed team from local hotels through to the senior executive.

You will have demonstrated issues management and crisis communications experience within a well-established/renowned brand.

The role reports to the Senior Manager of Communications - SEA, working closely with regional communications colleagues.

What will I be doing?
As the Manager, Communications - SEA, you will be responsible for performing the following tasks to the highest standards:
Consumer Communications

  • Take responsibility for communications activity for various new hotel openings and ongoing consumer PR across the region to drive press and influencer support, working directly with onproperty marketing communications teams and provide guidance on hotel PR plans and source market PR activity
  • Nurture and maintain strong media/influencer relationships, respond to enquiries as well as manage the regional media database
  • Have a strong understanding of the media and social media landscape across SEA and the wider APAC region
  • Review and edit key hotel content like press releases and talking points
  • Develop toolkits for hotels to help with opening PR efforts as well as ongoing efforts
  • Be a source of counsel for hotels who are looking to increase consumer awareness and preference for their brands
Crisis Communications

  • Be the point of contact providing analysis and counsel to our SEA hotels during times of crisis and manage development of crisis response strategies, reactive statements, FAQs and other deliverables as needed, in line with Hilton global protocols
  • Development of Hotel Communications Playbook for issues and crisis
  • Development of an APAC specific media statement libraries in line with Hilton global statements
  • Work with the relevant departments (including safety and security & operations) to gather information to respond to media on issues and crisis
  • Work with legal to secure sign off on all media statements
  • Create briefings on all issues and crisis for senior management
  • Regularly conduct vulnerability assessments and develop contingency communications plans to address the most regular incidents and crisis


This role will support Senior Manager of Communications - SEA to develop and execute plans for the full spectrum of communications across Hilton's SEA region.


  • Day to day, you will also be responsible for managing Hilton's agency network, and ensuring return on investment and delivery of results within budget
  • Manage public relations agencies and external vendors in delivering corporate and brand activities
  • Distribute press releases and monitoring media coverage
  • Provide event management and support key activities as required
  • Responsible for key success and achievement reports

What are we looking for?


A Manager, Communications - SEA serving Hilton Brands is always working on behalf of our Guests and working with other Team Members.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

  • Bachelor's degree with 6+ years of experience in communications
  • Crucial to have superior writing skills
  • PR agency experience preferred
  • Track record of delivering integrated communications campaigns, successfully managing communications during times of crisis in a global and matrixed environment
  • Good media relationships and sound understanding of media landscapes
  • Experience managing internal and executive stakeholders
  • Experience of working in or across multiple markets
  • Proficiency in one or more languages in addition to English will be a plus
  • Highly collaborative and an ability to work with colleagues from different parts of the business and region
  • Ability to travel overseas

What will it be like to work for Hilton?


Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.

For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its glob

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