Web Marketer

2 weeks ago

Singapore Info-communications Media Development Authority Full time

What the role is

What you will be working on

  • Search Engine Optimisation (SEO)
  • Manage all SEO activities (i.e., on-page, off-page and technical SEO implementation) to improve and maintain favourable SERP rankings and drive organic traffic to the website
  • Ensure website content adheres to best SEO practices and maintenance of meta data hygiene (i.e., meta data description, image alt text etc.) with constant keyword monitoring and research
  • Monitor and provide regular SEO performance reports and updates using tools such as WOGAA, SEMrush, Google Search Console and Monsido to ensure agency KPIs are met
  • Work collaboratively and in a timely manner with SEO agency partner and Digital and Social's content team to support day-to-day SEO implementation
UX/UI

  • Work closely with design/content agency and Digital and Social's content team to optimise use of design and content components on the corporate site for a good desktop and mobile user experience
  • Manage internal stakeholders and webmaster vendor for daily webpage updates and/or creation of new webpages, support integration of web systems and IMDA-owned microsites if required, while ensuring content is in-line with overall corporate branding
  • Establish and evangelise content best practices and latest innovative trends for dynamic content creation
Web Analytics

  • Implementation of event tracking and goals across critical conversion points and ensure robust data collection for comprehensive understanding of user behavior
  • Provide regular reporting using GA4 and initiate regular updates to relevant internal teams (content owners, IT, senior management) on performance of web content with suggestions on how to optimise
  • Develop and maintain necessary SOPs (i.e., creation of UTM for tracking) and implement best practices for data-tracking
a. Working with CRM platforms (i.e., Salesforce)

c. Form creation, data collection, segmentation, and maintenance

What we are looking for
a. Sitecore and various content management systems (i.e., Wordpress, Isomer, Drupal etc.)
b. Google Analytics 4 (must be certified)
c. Salesforce and various customer relationship management platforms (i.e., Microsoft Dynamics, Hubspot etc.)
d. Experienced and has practice both agile and waterfall methodology
e. Script and programming languages (i.e.,.NET/PHP/Java/MSSQL, HTML5/AJAX/JQuery/JavaScript/XML/JSON/CSS/SCSS/SASS)

  • Bachelor's degree in Marketing or equivalent qualification/experience
  • Have a strong understanding and keen curiosity for modern search engine algorithms and ranking factors
  • Demonstrate strong understanding of digital tools such as Monsido, Hotjar, SEMRush etc.
  • Excellent verbal, written, and stakeholder management skills to negotiate, problem-solve and foster partnerships with both internal content owners and external stakeholders (i.e., agency partners)
  • Adept at multi-tasking, managing priorities and timelines based on strategic and critical objectives
  • Have a good sense of aesthetics and great eye for detail
  • Habitually interested in the web landscape and enjoys keeping up to date with the latest web trends
LI-IT2

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