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Marketing Director, Data Centres

4 months ago

Singapore Macdonald & Company Full time

MARKETING DIRECTOR, APAC

JOB DESCRIPTION

Job requirements/Responsibilities:

  • Develop and execute an integrated marketing strategy for the platform in line with company objectives
  • Work closely with sales/management team to develop strategies to improve market reach, market profile and identify opportunities for new customer acquisition
  • Develop impactful content for different digital and traditional channels e.g. social media posts, blog articles, newsletters etc.
  • Track engagement through our website and digital channels to optimise the content for engagement and lead generation
  • Evaluate the performance of digital marketing activities against goals and generate insights to further improve effectiveness
  • Conduct market research and competitor analysis to keep the company updated on industry trends and news
  • Organise company sponsored conferences, trade shows and key events
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Handle all social media platforms, public relations efforts and content marketing

Qualifications:

  • Bachelor's degree or equivalent practical experience
  • Minimum 1215 years of experience in a similar capacity
  • Fluent in both spoken and written English and Chinese
  • Exceptional writing and communication skills
  • Passionate about content creation
  • Proactive, executionoriented and resourceful
  • Must be a team player and possess a handson attitude
  • Travel will be required at least 25% of the time