Groupm Nexus Senior Performance Executive, Search

2 weeks ago

Singapore GroupM Nexus Full time
GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Search Executive to join us at GroupM.


In this role, you will grow all aspects of Paid Search activity across a range of mid-tier agency clients, providing insight, strategy, and reporting.


At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Reporting of the role

This role reports to:
Manager, Search

3 best things about the job:

  • Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
  • Develop your search skill set with exposure to planning, execution, and optimisation process within the search environment.
  • You will deliver strategy and development for the client in a hypercompetitive, fastpaced environment

Measures of success -

In three months:

  • Adopted best practices around campaign structure, ad copy guidelines, and campaign optimization techniques
  • Take responsibility of looking after client's search engine marketing business, including accounts management and optimization
  • Become familiar with GroupM's performance proposition and processes (optimization, reporting and billing)
  • Demonstrate mastery of all platforms and systems which power search
  • Receive great feedback from coworkers and key client contacts as a result of strong communication both internally and externally

In six months:

  • Sustainable optimization to elevate client's search business level and quality
  • Learnt how to build a paid search campaign from scratch with mínimal supervision
  • Been confidently running client accounts independently, meeting all KPIs, etc.
  • Regularly contributed to the monthly performance newsletter cover industry updates and trends and in particular how these impact clients and approach to planning
  • Become a trusted advisor through strong justification of recommendations, strong timeline management and delivering outcomes
  • Drive the testing of new betas, platforms, and other innovations for our clients

In 12 months:

  • Taken on more responsibility and started to get involved in meetings, attempting to upsell new features and services
  • Developed relationships with other teams in the agency and started contributing to responses to client briefs
  • Assisted the Manager in new business pitches, including background research, defining strategy to preparing presentation material
  • Establish yourself with a more strategic thinking senior executive and keep growth an integrated view on whole performance business
  • Be able to analyze and provide insights on all the featured covered by the buying platforms

Responsibilities of the role:

  • Day to day optimization and management of search campaigns working towards defined KPIs set by clients
  • Develop SEM strategy and tactics for campaign and deliver the campaign management
  • Generating reports and insights from campaigns and communicating these to the team and smaller clients directly
  • Building strong relations with team members with clear and effective communications (spoken, written, and presenting) with ability to influence and gain trust.
  • Coordinate with other team for integrated insights and client business proposals
  • Implementation of single and multivariant tests to increase campaign efficiency
  • Build account structure, optimizations, testing, tracking and overall management
  • Contribute to an environment where 'Innovation as usual' thrives in everyday work

What you will need:

  • Minimum 2 years' handson experience managing paid search campaigns with a keen interest in all digital marketing disciplines
  • Good understanding of Google, Bing, SA360 & Google Analytics
  • Must be fluent in written and spoken English, Traditional Chinese & Simplified Chinese
  • Keeps uptodate with SEM Industry changes and the latest practices and procedures
  • Builds meaningful relationships with team members and suppliers
  • Excellent administrative and organizational skills
  • Strong attention to detail with high levels of accuracy
  • A good work ethic, problem solving and proficient time management skills
  • Working knowledge of all Microsoft office software.
  • Comfortable using Microsoft excel and manipulating dashboards an analytical mind that is creative as well as datadriven to identify trends/patterns and insights
  • Demonstrate genuine curiosity and interest in our clients & their business
  • Bachelor's degree required; concentration in advertising, marketing, business administration, and/or communications preferred

More about GroupM Nexus
GroupM makes advertising work better for people.


GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philo

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