Lippincott - Intern, Brand and Innovation Strategy

2 weeks ago


Singapore Oliver Wyman Group Full time

This is an opportunity to collaborate with a close-knit, talented and passionate group in developing and building some of the world's leading brands.

The team-oriented environment allows for exposure to c-level client executives and senior team leaders across the business and the opportunity to be involved in key decision-making.

With a strategic mindset and a passion for quantitative analytics, we expect you will bring experience and/or interest in:

  • Strategic problem solving to create meaningful and enduring impact for our clients
  • Designing and executing quantitative analytics based on primary research and/or empirical customer perceptional, behavioral, and financial data
  • Inferring creative and imaginative approaches to shift customer behavior and drive growth (e.g., developing innovative experiences, disruptive positionings, or creative expressions)

Working closely with a collaborative team, you will:

  • Integrate design thinking and creative concept development into assignments
  • Generate quantitative and qualitative insights through analysis and weave them together into a compelling story
  • Perform comprehensive brand experience audits across multiple touchpoints to distill insights that inform the future of the brand
  • Translate brand strategy solutions into culture, operational and experience innovations for world class brands
  • Research customer needs through interviews, focus groups, dayinthelife studies and more

We look for you to:

  • Be currently earning a bachelor's degree and have demonstrated a record of strong academic achievement
  • Have demonstrated experience and or study in some form of creative expression (writing, illustration, photography, film, acting, etc.)
  • Have an interest in strategy consulting, corporate strategy, brand strategy, brand management, innovation or strategic planning
  • Think critically, logically and creatively
  • Have an interest and aptitude for understanding how businesses work, create profit and connect with target customers
  • An appetite for shaping new products, services, and business models to support client growth
  • Experience with financial modeling and/or analysis and synthesis of complex customer datasets through tools like Excel, SPSS, and R
  • Have a dedicated work ethic and passion for brand and innovation
  • Conduct research and distill findings effectively and efficiently
  • Have strong organizational and task management skills
  • Work effectively and professionally in a team setting including with clients
  • Be proficient in building clear and compelling presentations in PowerPoint and analyzing data in Excel
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