VP, Group Brand
2 weeks ago
VP, Group Brand
Posting Date: 09-May-2023 Location:Singapore (City Area), Singapore,
Company: United Overseas Bank LtdAbout UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
The Group Strategic Communications & Brand function works closely with all functions across the Group to protect and to promote the reputation of UOB. Through our thought leadership, stakeholder and community engagement programmes, we ensure that UOB's presence, relevance, insights and understanding are seen and felt by our colleagues and customers, wherever they are. We also strive to turn our customers into advocates through our consistent and considered approach in delivering reliable and distinctive customer service.
Job Responsibilities
A strategic thinker with the passion, creativity and strong corporate brand, marketing and digital skills to elevate the Bank's brand and reputation. Profile the group's international presence and its strategic themes through creative content development, corporate media, strategic partnerships and digital initiatives across a range of prominent channels. Curate and implement strong digital brand experiences and programmes holistically across customer touchpoints and communications ecosystem. Establish and drive brand awareness, engagement and advocacy campaigns for the Group to build a progressive brand, with focus on new / digital / social media and virtual / augmented reality. Execute brand sponsorships and strategic ecosystem and media partnerships. Ensure robust brand governance and consistency that includes brand advisory and training; and the development and implementation of new brand tools and guidelines. Ensure strong collaboration with Business Units to achieve strategic media presence and business growth.Job Requirements
A recognised university degree with at least 8-10 years of relevant experience, preferably in financial institutions A structured thinker with strong planning and execution capabilities Excellent skills in digital brand / marketing communications and content production (Audio / Visual / TVC) In-depth knowledge of various digital platforms and best practices Experience in digital performance analytics, measurements and reporting for brand campaigns A partnership builder to elevate corporate reputation and to strengthen brand engagement Strong verbal and written communication skills A team player with strong project management skills, accuracy and attention to detail-
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