Lead, Consumer Branding

4 weeks ago


Singapur, Singapore FairPrice Group Full time

Job Description

Reporting to the Director of Branding and Insights, the candidate is responsible for developing, managing, and maintaining the brand's visual identity and brand positioning across multiple channels and corporate assets. The Brand Manager will be responsible for ensuring that the brand identity accurately reflects our brand's positioning and business philosophy. The focus for this role is primarily for owned assets including storefront and digital assets, internal and external partner channels.

The candidate will be responsible for championing internal and external relationships to deliver a consistent brand experience. This role will need to think strategically about our brands' visual identity and design, and how we can continue to differentiate ourselves in the marketplace. He /she will have to demonstrate enthusiasm, commitment, and high energy in being a steward of the FairPrice Group of brands across all customer touch-points.

Scope includes:

Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long-term Planning and execution of Group-wide campaign communications and media actions on all channels, including online and social media Creating and managing promotional collateral to establish and maintain product branding Managing the budget for branding and marketing items Ensure the correct and consistent application of FPG's brands in all communications

Qualifications

Bachelor's degree in Business, Advertising, Marketing or Communications. MBA will be an advantage More than 7 years of experience in a branding /marketing role preferably in an FMCG or advertising agency capacity Demonstrated experience with/in the branding, design, and communications Able to work independently Thrives in an environment without a set playbook, and is excited to build a scalable, high-impact marketing insights program Excellent organizational skills, with the ability to balance competing priorities Effective presenter and influencer Team player and ability to collaborate and work effectively with a variety of stakeholders etc

  • Singapur, Singapore Carousell Group Full time

    Job DescriptionAbout the Role The Brand team at Carousell is responsible for driving scaled communications and building brand affinity and love for Carousell through efficient and effective marketing across our 6 markets.You will be responsible for making Carousell a well-loved and differentiated brand in order to make secondhand, first choice.You will get...


  • Singapur, Singapore PRecious Communications Pte. Ltd. Full time

    PRecious Communications Pte. Ltd. is seeking a dynamic individual to join our team as an Associate / Director in the Public Relations & Client Services department, focusing on brands and consumer clients in Singapore. This role offers an exciting opportunity to work with leading consumer brands and drive impactful PR creative campaigns and programmes not...


  • Singapur, Singapore 3M Full time

    Job Description:Translates business objectives and brand positioning into consumer experience strategies prioritized and allocated across E2E consumer journey touchpointsDrives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated consumer experienceMakes...


  • Singapur, Singapore JTI Full time

    At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: This...


  • Singapur, Singapore 3M Full time

    3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Role and Responsibility Translates business objectives...


  • Singapur, Singapore 3M Full time

    3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Role and Responsibility Translates business objectives...


  • Singapur, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep...


  • Singapur, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep...


  • Singapur, Singapore Abbott Full time

    Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong...


  • Singapur, Singapore Nike Full time

    Rejoignez l'équipe NIKE, Inc. Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la...


  • Singapur, Singapore L'Oréal Full time

    As the Consumer Engagement lead for Travel Retail APAC, you will play a pivotal role in contributing to the driving of TR brands’ recruitment, consulting on media (owned media, retail media and CRM media) strategies for O+O integration and developing partnerships to enhance the brands’ presence with driving conversion as a key objective across both...


  • Singapur, Singapore L'Oréal Full time

    As the Consumer Engagement lead for Travel Retail APAC, you will play a pivotal role in contributing to the driving of TR brands’ recruitment, consulting on media (owned media, retail media and CRM media) strategies for O+O integration and developing partnerships to enhance the brands’ presence with driving conversion as a key objective across both...


  • Singapur, Singapore Unilever Full time

    JOB TITLE: Assistant Brand Manager - Ice Cream JOB LOCATION: SINGAPORE RELOCATION TERMS: LOCAL TERMS ABOUT ICE CREAM Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The...


  • Singapur, Singapore Unilever Full time

    JOB TITLE: Assistant Brand Manager - Ice Cream JOB LOCATION: SINGAPORE RELOCATION TERMS: LOCAL TERMS ABOUT ICE CREAM Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The...


  • Singapur, Singapore Reckitt Full time

    Assistant Brand Manager City: Central Singapore We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the...

  • Brand Manager

    1 month ago


    Singapur, Singapore Luxasia Full time

    Position Purpose: Reporting to Senior Brand Manager / Business Manager, this role will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the General Manager, this role will oversee, orchestrate and execute the brand’s...

  • Brand Manager

    4 weeks ago


    Singapur, Singapore Luxasia Full time

    Position Purpose: Reporting to Senior Brand Manager / Business Manager, this role will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the General Manager, this role will oversee, orchestrate and execute the brand’s...

  • Brand Manager

    2 months ago


    Singapur, Singapore JACOBS DOUWE EGBERTS Full time

    Company Description JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including:...

  • Brand Manager

    4 weeks ago


    Singapur, Singapore JACOBS DOUWE EGBERTS Full time

    Company Description JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including:...


  • Singapur, Singapore Haleon Full time

    Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of...