Regional Marketing Lead

3 weeks ago

Singapore CONVATEC (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

Global Emerging Markets is a growth engine for Convatec. It is a complex business unit, responsible for the sales of the entire Convatec portfolio (primarily advanced wound care and ostomy care) in all countries outside of Europe and North America. The business unit covers a number of distinct geographies, including a Mature Markets region consisting of Japan, Australia, New Zealand, South Korea, Taiwan and Hong Kong.

The purpose of this role is to work with GEMLT and the leadership within the region to look beyond current market boundaries and identify future strategic and materially important opportunities for growth, working with local markets to create plans to deliver on these. This will be delivered through a strong coaching capability and influence across the stakeholder universe.

The role will be the key interface with global marketing and cross-functional stakeholders, creating and delivering regional plans as well as financial and strategic guidance to support the overall GEM growth agenda.

The role will work cross-functionally at multiple levels within the business, with a keen focus on generating insight from our customer and patients within the region and ensuring this is incorporated into global product and service development initiatives.


Key Responsibilities:

  • Identify and build towards new strategic opportunities across Mature Markets and / or within specific key markets (e.g. new product or service introduction)
  • Provide insight into global product development processes and target product profile development to ensure that new technology is created with strategic input from key GEM markets and is translated into a compelling, differentiated value proposition for these countries
  • Bridge between global and local marketing (& cross-functional teams), supporting effective transfer of knowledge, capability, new skills and product understanding
  • Partner with local teams on business case development for new and existing assets, providing support, challenge, guidance and governance, setting and maintaining standards of excellence across GEM
  • Support the creation and execution of exceptional launch plans, driving rapid adoption of new assets
  • Partner with local marketing and leadership teams to develop, govern and implement comprehensive insight-based marketing plans, in line with regional (and relevant global) strategic, financial and executional guidance
  • Drive a strategically aligned, connected and cross-functional market development and medical educational strategy across the region, establishing Convatec as a thought-leader in the market
  • Take an active role in development of marketing capability across the region through partnering with in-country leadership teams, Global Commercial Centre of Excellence and with direct coaching of key talents

Skills & Experience:

  • Open minded individual with a minimum 10 years’ commercial experience within the healthcare industry (pharma, medtech, devices or consumer), including proven success in new product launches
  • Proven, exceptional track record of managing and / or working across cross-functional teams and across diverse markets and cultures
  • Strong commercial acumen, underpinned with a deep understanding of marketing principles and best practices
  • Demonstrated curiosity and customer / patient focus to derive deep insights from multiple sources, that have led to tangible actions and business results
  • Deep understanding of how to prioritise the most impactful marketing levers (e.g. channels, promotion, education, pricing) to drive growth and understanding of the principles of resource allocation against these priorities
  • Experience of developing marketing plans and customer experiences utilizing both online and offline channels, with an ability to prioritise content and channel effectively
  • Excellent communication, interpersonal and presentation skills, with the ability to influence stakeholders at all levels within the business
  • Able to coach marketers to deliver exceptional high quality output (e.g. customer journey mapping, brand and launch plans, etc…)
  • Ideally experience in a mix of sales, marketing, general management
  • Ideally worked within a mix of country and regional / global roles

Tell employers what skills you have

Coaching
Emerging Markets
Healthcare Industry
Sales
Leadership
Wound Care
Channel
Marketing
Strategy
Market Development
Customer Journey Mapping
Presentation Skills
Product Development
Bridge
Pricing

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