Head of Creative and Media Effectiveness

4 days ago

Singapore KANTAR SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

KANTAR


Head of Creative and Media Effectiveness

Singapore


As Kantar, we aim to deliver highly insightful and impactful solutions to our clients. As the Head of Creative and Media Efficiency, you will lead and inspire a client-facing team, reporting to the Insights General Manager. This position requires a dynamic leader who can effectively manage talent, drive business growth, and achieve financial targets in collaboration with our market leader.

This role offers an outstanding opportunity to demonstrate your expertise in media, analytics, and creative domains, helping us successfully achieve outcomes that align with our clients' needs and enhance the team's capabilities. As the media and creative lead, you will play a crucial role in establishing our reputation as industry leaders, both externally and internally.


Key responsibilities

Business Leadership:

  • Deliver business goals by leading the team in achieving sales and profit targets
  • Develop and implement medium to long-term strategies and goals to drive domain growth.
  • Foster integration and collaboration between Creative and Media Domains, focusing on Digital transformation to build a unified, compelling solution that addresses client business inquiries.
  • Provide clear recommendations to the CEO on medium-long term opportunities and their implications for people, structure, and processes
  • Leverage Kantar’s expertise across media, analytics, and creative domains to meet client needs, with a focus on collaboration and cross-selling across brand and analytics capabilities
  • Champion Singapore as a regional hub and center of expertise for media, digital, and creative work across SEA
  • Integrate key growth platforms, Marketplace and Analytics, into proposals and projects to deliver more technological, agile, and insightful client solutions

People Leadership

  • Lead a team of approximately 40, with 4-6 direct reports, encouraging a forward-thinking, client-centric, and agile team culture
  • Clearly communicate and motivate the team around the coordinated creative and media offer.
  • Foster career growth by implementing fair prioritization and aligning with key client objectives.
  • Mentor direct reports to achieve their career objectives
  • Engage and mentor people managers to improve the performance of their teams, driving excellent business and people performance.
  • Provide expert mentorship on complex assignments and critical client issues.
  • Champion a learning culture at Kantar, integrating knowledge to innovate and delight clients
  • Mentor employees from other functions to improve the overall Kantar business

Client leadership

  • Build and nurture strong senior-level client relationships to identify and define business opportunities
  • Identify new potential clients and business streams in media and creative spaces, partnering with experts to cross-sell as appropriate
  • Advocate for subject matter expertise within the business to answer client questions brilliantly
  • Establish a network of contacts across Kantar to build stronger client impact.

Key Outcomes

  • Achieve Country Revenue and EBITDA targets, with a specific focus on media and creative goals
  • Establish Kantar’s media and creative team as leading experts and a go-to destination for client media and creative inquiries
  • Foster a high-performance culture and act as a role model within the business
  • Set goals that drive business success through continuous improvements in quality, costs, time, and services

Capabilities and experience

We seek a highly motivated individual with a strong commercial growth mentality to keep the business competitive and sustain a pipeline of opportunities.

To excel in this role, you should demonstrate:

  • An entrepreneurial approach with a passion for identifying growth opportunities and developing long-term client partnerships
  • Proven experience in managing a successful P&L
  • Hands-on approach with the ability to multi-task, including client management, project involvement, and administrative responsibilities
  • Inspirational leadership with experience leading impactful teams and encouraging a diverse work culture
  • Ability to navigate complexities in a matrix organization and collaborate across functions and business units

Kantar is an equal opportunities provider


Tell employers what skills you have

Digital Transformation
Ability to Multitask
Designer
Powerhouse
Leadership
Creative Direction
Advertising
Audiovisual
Editorial
Agile
Strategy
Mentorship
Advocate
Communication Skills
Excel

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