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Lead Product Manager, Ad Strategy

1 month ago

Singapore SMARTNEWS SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Roles & Responsibilities
  • Product Strategy & Vision: Deeply understand the core ads foundation product including ranking prediction, auction allocation, bidding strategy, audience DMP, etc and be able to define the product roadmap with go-to-market strategy for advertising solutions with a focus on performance optimization and revenue growth.
  • Revenue Growth & Performance Optimization: Drive product initiatives that directly impact advertising performance, such as improving feature of audience targeting, iterating new bidding strategies, focusing on larger advertiser solutions, caring about user engagement, etc. Work with data and analytics teams to identify insights and performance gaps, continuously testing and iterating on solutions to optimize ad products and increase revenue.
  • Cross-Functional Collaboration: Collaborate with engineering teams to ensure seamless execution of product features, improvements, and updates, managing the product lifecycle from ideation to delivery. Partner with sales and marketing teams to ensure the ad product offerings meet customer needs and that go-to-market strategies align with product releases. Coordinate with Japan-located teams to ensure that the product meets the unique requirements of the Japanese market as well as APAC advertisers’ requirements
  • Market Insights & Competitive Analysis: Keep a pulse on digital marketing trends in both Japan and Singapore to stay ahead of industry changes and technological advancements. Analyze competitors’ advertising products, features, and strategies to identify opportunities for differentiation and market positioning. Gather user feedback, conducting surveys, focus groups, and usage data analysis to understand customer needs and pain points in both regions.
  • Product Development & Roadmap Prioritization: Own and manage the ad product roadmap, ensuring that it is aligned with company priorities and regional market demands. Lead product development cycles, including requirement gathering, defining KPIs, and ensuring smooth execution of features and improvements. Make data-driven decisions to prioritize product features, balancing user needs with business objectives to drive growth.
  • User Experience & Engagement: Ensure that the ad product offers a seamless, user-friendly experience for both advertisers and end-users across the regions. Identify opportunities for personalization, customization, and improved targeting to increase ad relevance and enhance user engagement.
Qualifications & Experience
  • Experience: 5-8 years of experience in product management with a focus on digital advertising, performance marketing, or ad tech products as product manager.
  • Regional Expertise: Deep understanding of both the Singapore and Japan digital marketing landscapes, including trends, regulations, and consumer behaviors.
  • Project Management: Has experience of leading the cross functional project which contains at least one more direct reporting PdM. also with 10+ more members.
  • Language Skills: Fluency in English and Japanese (preferable)
  • Analytical Skills: Strong ability to interpret data, run experiments, and make decisions based on data-driven insights.
  • Collaboration: Proven ability to work cross-functionally with engineering, sales, marketing, and leadership teams.
  • Communication Skills: Exceptional communication and presentation skills, with the ability to clearly explain product concepts, features, and results to both technical and non-technical stakeholders.

Tell employers what skills you have

Competitive Analysis
Focus Groups
Bidding
Data Analysis
Analytical Skills
User Experience
Strategy
Product Management
Project Management
Revenue Growth
Communication Skills
Presentation Skills
Prediction
Product Development
Data Visualisation