Trade Marketing Executive

3 days ago

Singapore B2K PET PRODUCTS PTE. LTD. Full time
Roles & Responsibilities

Job Summary:

We are seeking a proactive Trade Marketing Executive to join our team. This role focuses on creating and executing trade marketing strategies to drive sales, improve brand visibility, and enhance customer experience on e-commerce platforms such as Shopee, TikTok, Shopify, Redmart, Lazada, and NTUC. You will be responsible for managing sales strategies, implementing digital marketing campaigns, tracking ROI, and supporting livestreaming initiatives. Collaboration with cross-functional teams will be key to growing the e-commerce business.


Responsibilities:

Marketplace Management:

  • Optimize product listings to drive sales and improve visibility on platforms like Shopee, TikTok, Shopify, Redmart, Lazada, and NTUC.
  • Monitor performance metrics (ROI) and run promotions to boost sales and visibility.

Support Digital Marketing Campaigns:

  • Execute SEO and SEM strategies to increase organic and paid traffic.
  • Manage email marketing, social media campaigns, and paid ads (Google Ads, Facebook Ads).
  • Assist in pricing strategies, product launches, and promotional activities.
  • Track campaign performance and ROI, making adjustments to improve conversion rates and sales.

Website & Marketing:

  • Support the e-commerce website to ensure an optimized user experience, driving conversions through SEO best practices.
  • Monitor and optimize digital marketing results to maximize ROI.

Social Media & Content:

  • Coordinate social media campaigns to boost brand visibility and engagement.
  • Analyze social media performance and content effectiveness, focusing on ROI.

Data Analysis & Reporting:

  • Analyze sales data and key performance indicators (KPIs) to recommend improvements for trade marketing strategies.
  • Prepare regular reports on sales, campaign performance, ROI, website traffic, and conversion metrics.

Livestreaming & Content Engagement:

  • Assist in planning and participating in livestream sessions to engage customers and drive sales.
  • Track livestream performance and optimize for better ROI.

Competitor & Market Research:

  • Monitor competitors' strategies and market trends to identify opportunities for optimization.
  • Conduct research on customer needs, competitor activities, and industry trends to stay competitive.

Requirements:

  • Bachelor's degree or diploma in marketing, business, or a related field.
  • Proven 1-2 years of experience in trade marketing, brand management, or similar roles.
  • Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.
  • Experience managing e-commerce platforms like Shopee, TikTok, Shopify, and Lazada.
  • Strong skills in data analysis, online advertising, SEO, digital marketing, and social media management.
  • Ability to interpret data to track and improve ROI.
  • Excellent communication, organization, and problem-solving skills.
  • Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads, email marketing platforms, and SEO/SEM tools.
  • Ability to work both independently and as part of a team.
  • Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.

Tell employers what skills you have

Market Research
Ability to Multitask
SEM
Data Analysis
Strong Attention To Detail
Social Media
Listings
Online Advertising
FMCG
Email Marketing
Social Media Management
Digital Marketing
Brand Management
Google Analytics
Trade Marketing

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