Trade Marketing Specialist
2 days ago
JOB SUMMARY:
The Trade Marketing Specialist is responsible for operationalizing/executing the brand’s Marketing and promotional plans with that of the external trade partners.
MAIN RESPONSIBILITIES:
• Plan and Execute all trade & consumer activities (Department Stores and Sephora) in line with Marketing Plan and Brand Targets
• Work closely with Retail Team / Brand Manager to ensure trade marketing strategies are aligned with sales objectives and revenue targets
• Work closely with Merchandising Team to ensure good implementation of all VM guidelines in store, as well as on animation spaces
• Help to develop trade communications – traditional and digital
• Implement PR & KOL strategy as per brand regional guidelines: manage product seeding, PR events etc.
• Analyze sell-out by client, to be in line with brands targets and priorities, and to propose actions
• Recommend and develop range (assortment and inventory) with Retail Team / Brand Manager
• Liaise with external suppliers to ensure local of collaterals (leaflets, showcards, etc.), digital assets adaptations (e-retail banners, etc.) in line with budget and marketing guidelines.
• Provide feedback on competition best practices
• Reporting to Brand Manager / Senior Brand Manager
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:
• 3-4 years Marketing / Sales gained from FMCG/ retail/ luxury goods
• Strong commercial marketing sense and be insightful on consumer understanding
• Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising
• Good creative and strategic thinking as well as logical analytical skills
• Excellent communication skills
• Digital marketing knowledge
• Good Excel, PowerPoint skills
Tell employers what skills you have
Excellent Communication Skills
Department Stores
Analytical Skills
Inventory
FMCG
VM
Merchandising
Strategy
PowerPoint
Assortment
Digital Marketing
Brand Management
Excel
Animation
Trade Marketing
Luxury Goods
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