Retail Media Search Manager

4 weeks ago

Singapore LEGO SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Are you interested in being a key contributor in innovating our global digital media marketing agenda with our eComm partners?


This is an 8-month contract role covering parental leave. No relocation assistance is offered for this position.

Core Responsibilities

  • Gather and consolidate data from regional and local teams to create a comprehensive and clear picture of retail media spend and strategic choices. This involves understanding the nuances of each region’s data and ensuring accurate representation in the consolidated report.
  • Identify key strategies employed across different regions and markets to share these strategies across the teams. This involves facilitating communication between regions and markets, organizing strategy sharing sessions, and creating a repository of successful strategies for future reference.
  • Provide strategic direction and training to smaller markets where it’s beneficial. This involves understanding the unique challenges of these markets, developing tailored support plans, and working closely with local teams to ensure successful execution.
  • Lead the team’s work to balance our paid and organic search to provide a framework for data sharing and strategy recommendations that ensures our retail media paid search investment is closely connected to our organic search performance.
  • In collaboration with the GMA Google search team, help with the extraction of performance data from retail media platforms and partners.
  • Provide analysis and insights from the integrated view of paid search to support the retail media search execution teams with growth opportunities and strategic recommendations based on your analysis.
  • Assess our spend on retail media search to provide budgeting and bidding recommendations, particularly for smaller non-Amazon retailers, that will make our investments in retail media search more effective.
  • See opportunities for centralisation of processes that will reduce duplication of effort and provide time saving and additional expertise for the BU and regional teams.
Play your part in our team succeeding

The Global Marketing Activation team is focused on the execution of digital campaigns across the online landscape, managing biddable media, programmatic buying & SEO tactics​ . This role will work with the eCommerce Centres of Excellence and Trade Marketing teams, we see opportunities to improve our products’ discoverability through retail media search.

Do you have what it takes?
  • 3+ years of eCommerce marketing experience
  • Experienced working with retail media search buying platforms, i.e. Amazon Ads, Criteo
  • Familiarity with eCommerce technology platforms, such as Pacvue, Skai, eStore, CommerceIQ
  • Well-versed in handling and analysing marketing data
  • Comfortable navigating complex organisations, collaborating with partners in different roles across business and digital teams
  • Excellent written and verbal communication skills
  • Organised and able to manage complex projects
  • Takes initiative, recognizes and acts on opportunities
  • Thrives and contributes best in a team setting

Additional details for candidates based in Boston:

  • The salary for this position has a range of US$100k- US$140k based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
  • This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St. by mid-2025. Our hiring teams will discuss this with you during the interview stages.
  • Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.


What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.


Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.


The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.


Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.


Apply online at our LEGO Careers Portal today at: https://www.lego.com/en-sg/careers/job/retail-media-search-manager-8-month-contract-bcbe5f0888fe100508baa4a4c58d0000


Tell employers what skills you have

Digital Media
Data Sharing
Bidding
Investments
Marketing
Strategy
Imagination
Organic Search
Budgeting
Wellbeing
SEO
Screening
Disability Insurance
Trade Marketing
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