Content Marketing Lead

2 weeks ago

Singapore IG ASIA PTE. LTD. Full time
Roles & Responsibilities

The role is responsible for a range of deliverables that focus on Content development across IG Singapore.


It supports the Head of Marketing in executing specific deliverables through the year that align to key strategic priorities. This role has 1 direct report


So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together


Your role in the Team

This role is responsible for developing and delivering content across website, social and media network channels.


What you’ll do

  • Content Strategy

Build comprehensive, commercial Content strategies across short/mid/long-term planning process.

Lead team members to develop content pillars and outputs that align to IG’s commercial objectives including first trades, active clients, and retention

Develop and execute comprehensive programs of work that are integrated with brand, acquisition, engagement and retention activities.

Proactively identify opportunities for content to lead innovation across various channels, staying ahead of industry trends and emerging technologies.

  • Content Delivery

Design and implement end-to-end content led campaigns across multiple channels..

Manage the development and delivery of campaigns, leveraging centrally created programmes where relevant.

  • Budgets

Manage spend within allocated budgets.

Monthly reporting on budget, deliverables and performance.

  • Performance

Deliver a measurable uplift in key engagement metrics.

Monitor and forecast engagement, providing insights to optimise performance.

In collaboration with the research team, analyse in market performance across our brand & competitors to make compelling, insights-driven recommendations.

  • Team Leadership

Lead 1 social media executive and external agency relationships.


Who we’re looking for?

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.


How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.


And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.


The perks

It really is more than a job. We’ll recognize your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.


Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection.

Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favorite thing is about working at IG, and you’ll hear an echo of ‘our culture’ That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realize our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.


Apply now


Tell employers what skills you have

Budgets
Ingredients
Product Marketing
Social Media
Content Strategy
Marketing
Strategy
Content Marketing
Team Leadership
Digital Marketing
Writing
Revenue Growth
Mobile Applications
Content Writing
Content Development
Working Model

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