Event Director
3 days ago
The Event Director is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity. The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for M&A through new product launches, geo-adapts and acquisitions. The Event Director will own and manage the P&L of a brand, while being responsible for the financial, operational and customer performance of each product. Working with the Marketing and Operations, he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Event Director will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
• Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition Informa provides
• Accountable for the development and improvement of customer experience for each product / event
• Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
• Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
• Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development
• Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands
• Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
• Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Director
• Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
• Work with Sales lead to set budgets and targets for Sales team and individuals
• Set strategic approach with the Sales lead for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
• Ensure successful execution of Marketing and Operations elements of product delivery
• Be a figurehead in the industry, understanding the market and developing Informa’s eminence
• Build personal relationships on behalf of the brand, Sales and Informa as a whole
• Engage the most strategically important customers to ensure needs are met and loyalty is rewarded
• Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year
• Business and Product development – add new formats and features with a view to enrich customer experience, attract more buyers and monetise.
• Develop partnerships to scale up the event
• Implement pricing measures to increase revenue and margins
• Consistently grow visitor numbers and buyers over previous years
ILLUSTRATIVE ROLE METRICS:
• Brand (Event/Product) P&L performance
o Gross revenue by event / brand
o Brand (Event/product) revenue performance against target
o Gross Margin Year over Year (YoY) by event / brand
o Profit by event / brand
• Shared metric with Sales and Marketing leadership
o Customer Satisfaction
o Loyalty
o % Re–book
o NPS
o New product launch success rate
• Brand eminence
o Customer engagement
o Market ranking / positioning
• Cost of sales / Return on Sales Employed (ROSE)
• Event employee performance
o Event churn
o Event satisfaction (internal survey)
• Sales adoption and process performance
o Sales process cycle time improvement
o Key CRM system adoption metrics
o Sales Excellence process adoption
Tell employers what skills you have
CRM
Budgets
Sales Excellence
Customer Engagement
Customer Relationships
Sales Process
Event Management
Strategy
Business Strategy
B2B
Accountability
Revenue Growth
Customer Satisfaction
Acquisitions
Product Launch
Team Synergy
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