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Outreach, Marketing and Student Engagement, AssistantManager

4 weeks ago

Singapore NTU (Nanyang Technology University- MainOffice-HR) Full time
The Outreach, Marketing, and Student Engagement AssistantManager / Senior Assistant Manager drives initiatives to enhancethe School of MAE's visibility, attract prospective students, andfoster an engaging campus environment. This role combines strategicmarketing, outreach, and student engagement to align with theUniversity's mission and goals.

KeyResponsibilities:
  • Develop and executeoutreach strategies to recruit diverse prospective students throughevents, partnerships, and campaigns.
  • Create andimplement a marketing strategy using digital platforms, socialmedia, and email campaigns to boost visibility andengagement.
  • Plan and oversee student programmesand events that promote inclusion, academic success, and communitybuilding.
  • Plan and implement alumni engagementactivities to build a stronger alumni community, providingopportunities for professional networking
  • Leadonboarding and orientation sessions for new students, ensuring asmooth transition into their MScprogrammes.
  • Analyse effectiveness of marketingcampaigns - use data analytics to identify what works and pivotstrategies based on insights.
  • Prepare periodicreports on student engagement including regularly collectingfeedback on past events, use this information to improve futureplanning.


Requirements:
  • Arecognized university degree, preferably in marketing,communications, or a related field
  • Minimum of3-5 years of experience in marketing, outreach, or studentengagement, preferably within highereducation
  • Excellent communication skills, bothwritten and verbal, with a talent for storytelling and connectingwith diverse audiences.
  • Strong projectmanagement and organizational skills, with the ability to handlemultiple priorities.
  • Proficiency in marketingtools and platforms, including social media, email marketing, andanalytics software.
  • Demonstrated ability towork collaboratively with cross-functional teams and fosterrelationships with stakeholders.
  • Passion forenhancing the student experience and promoting educationalopportunities.
  • Experience in planning,organizing, and executing student engagement activities, workshops,and alumni events is anadvantage.


We regret thatonly shortlisted candidates will benotified.

Hiring Institution: NTU