Marketing Executive, SEAO

2 months ago


Singapore Richemont Full time

« Always do better than necessary » is not only our founder’ s motto;

it is also the mindset that drives us every day to do what has never been done before

 

Have you ever thought about becoming a member of the Piaget Family?

If you are:

  • A Marketing enthusiast with a strong creative mindset and entrepreneur spirit
  • Excited to boost the performance of our Maison through efficient & effective processes
  • A team player who likes to work with cross-functional teams over several markets

Then you must be the right talent to join Piaget as Marketing Executive, South East Asia & Oceania, based in Singapore

Responsibilities include:

Partner to localise and execute Marketing Plan

  • Optimize & implement marketing plan including Client Brand Experience, Events and VM at a Regional & Local Level
  • Partner with Regional Marketing & Communications manager to validate marketing plans, proposals, approvals & post reports
  • Ensure all monthly invoices & expenses are actualised according to budget monthly phasing according to Richemont policy

 

CLIENT BRAND EXPERIENCE & EVENTS

  • Support and coordinate local needs and requirements for Client events (e.g. In boutique Events, Partnership Events, High Jewellery Event)
  • Partner with Local Retail/Commercial team to align on all Business Objectives & KPIs
  • Partner with Client team to align on all Client Objectives & KPIs
  • Plan & Propose Experiences & Events carefully considering the business objectives, client journey & brand guidelines.
  • Execute according to global branding guidelines leveraging regional templates provided
  • Support on all event elements including Conceptualization, F&B, Client Treatment, Gifting, Logistics etc. according to guidelines – set up, F&B vendor, florals, apt set up etc
  • Manage all assets for experience events into SEAO folders to support SEAO marketing team
  • Handle submission application work permit to the building/mall management.
  • Support to collate all required data post experience to support Marketing & Communications Manager compile into post report.

 

VISUAL MERCHANDISING

  • Manage and plan Seasonal Boutique Animation for boutiques across region with direct & partner markets
  • Ensure all visual elements of the boutiques are meeting Piaget quality standards & guidelines implemented by regional team.
  • Manage seasonal execution of florals for store implemented according to Regional Guidelines
  • Manage the lifetime of each VM element – PLVs, Iconography, Tableware, Lightboxes
  • Partner closely with Boutiques VM champions to ensure elements meet business needs
  • Partner with retail & operations team to ensure products displayed are refreshed and optimized seasonally

 

Required Competencies

  • 3 years+ relevant experience preferably in the luxury industry. Preferably from Watches & Jewellery
  • Creative, pragmatic, and proactive. Detail-oriented, strong in project management.
  • Strong communication skills with ability to influence stake holders.
  • Good decision-making skills with experience in planning, organizing, as well as problem-solving skills.
  • Team player with high level of integrity.


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