Content Writer for Marketing

Found in: beBee S SG - 1 month ago

Singapore EX Group Pte Ltd Full time

Job Title: Content Writer for Marketing 

 Overview: We are looking for a talented and creative Content Writer specializing in Marketing to join our team. The ideal candidate will have a passion for storytelling, a strong command of language, and the ability to create compelling content across various marketing channels. This role involves producing engaging, high-quality written materials that resonate with our target audience and align with our brand's voice and objectives.

Responsibilities: 

Content Creation: Develop engaging and persuasive content for various marketing channels, including but not limited to: Website copy, blog posts, articles, landing pages, and email campaigns. 

Social media posts, captions, and ad copies. 

Marketing collateral such as brochures, flyers, and presentations. 

Craft compelling headlines, taglines, and calls-to-action that drive engagement and conversions. 

Research industry-related topics, trends, and competitors to generate innovative content ideas. 

Collaborate with the marketing team to align content with overall strategies and campaigns. 

SEO and Keywords: Incorporate SEO best practices to optimize content for search engines and improve organic visibility. 

Conduct keyword research and integrate relevant keywords naturally into content while maintaining readability and quality. 

Content Editing and Proofreading: Ensure all content is error-free, well-structured, and adheres to brand guidelines. 

Edit and proofread content for grammar, style, tone, and consistency. 

Content Strategy and Planning: Contribute to content planning and strategy meetings to align content initiatives with marketing goals. 

Develop content calendars and schedules to ensure timely and consistent content delivery. 

Stay Updated: Keep abreast of industry trends, content marketing strategies, and best practices. 

Continuously improve writing skills and adapt to changing content formats and platforms. 

Requirements: 

2 to 3 years' experience in the related field of work Proven experience as a Content Writer, preferably in a marketing or advertising setting. 

Exceptional writing and editing skills with a keen eye for detail and grammar. 

Strong understanding of SEO principles and ability to optimize content for search engines. 

Ability to generate creative ideas and translate them into compelling content. 

Familiarity with content management systems (CMS) such as Wordpress and basic knowledge of HTML/CSS is a plus. 

Proficiency in using analytics tools to measure content performance and make data-driven decisions. 

Excellent organizational and time-management skills to handle multiple projects and deadlines. 

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field is preferred. 

This job description serves as a general outline for the Content Writer for Marketing position and may be subject to modifications based on the needs of the company and the evolving landscape of marketing strategies and technologies. 

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