Content Writer

1 week ago


Singapore Randstad Pte Ltd Full time

about the company

Our client is a leading fitness and lifestyle brand committed to promoting holistic health, vitality, and well-being. They offer a range of products and services designed to empower individuals to lead healthier lives, as part of their lifestyle brand. As they continue to grow, they are seeking a talented Content Writer to join the team and contribute to their content creation and marketing efforts.

about the job

As a Content Writer, you will play a crucial role in shaping brand identity and engaging with the audience across various digital platforms. You will be responsible for creating high-quality content that resonates with the target demographic, driving traffic to website and social channels, and enhance brand visibility. This role requires a strong passion for fitness and wellness, excellent writing skills, and proficiency in SEO optimization techniques.

Key Responsibilities:

  1. Develop engaging and informative content for the company website, including product descriptions, landing pages, and informative articles.
  2. Create compelling social media posts that reflect our brand voice and engage our followers on platforms such as Instagram, Facebook, and Twitter.
  3. Produce well-researched and insightful blog posts covering topics related to fitness, nutrition, mental health, and wellness trends.
  4. Collaborate with the marketing team to develop content for email campaigns, newsletters, and promotional materials.
  5. Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
  6. Stay up-to-date with industry trends and incorporate relevant topics into content strategy to maintain relevance and authority.
  7. Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  8. Monitor content performance metrics and use analytics tools to assess the effectiveness of content strategies and make data-driven recommendations for improvement.

skills and experience required

  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a content writer or copywriter, preferably in the fitness, health, or wellness industry.
  • Exceptional writing and editing skills, with a keen eye for detail and proficiency in grammar and punctuation.
  • Strong understanding of SEO principles and experience with keyword research and optimization techniques.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Creative thinker with a passion for storytelling and the ability to generate fresh ideas for content.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

To apply online please use the 'apply' function, alternatively you may contact Marvy Toor at 97303469. (EA: 94C3609/ R23112316)


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