Head of Marketing, Global Selling Southeast Asia

4 days ago

Singapore Amazon Full time

Description

As Head of Marketing for Global Selling Southeast Asia, you will work in a dynamic and fast-paced environment supporting business growth across multiple Southeast Asian countries. You will be responsible for driving brand awareness and consideration across many local-optimized channels, and increasing business penetration in strategic countries, driving demand for Amazon solutions through integrated marketing campaigns, enabling seller success on Amazon through Seller education and product marketing, collaborating with Public Policy team to influence local government authorities, and working directly with strategic partners to support favorable cross border ecommerce programs and policies.

You will lead and develop talent in a diverse organization across broad range of marketing functions across multiple countries of different cultures.

Key job responsibilities

  • Accountable for Amazon Global Selling Southeast Asia marketing strategy, develop annual planning across branding, demand generation, product marketing and Strategic Partner marketing. Partner with business leaders, other Marketing teams, Seller Education, Public Policy, Public Relationship, etc. in implementing key initiatives in Southeast Asia.

  • Calibrate with local partners to enhance marketing process, infrastructure, and technology. Work closely with Global, China and Asia expansion teams to advocate for needs of the region, and understand how to leverage tools created centrally for optimal results.

  • Lead key reviews with Global/Asia senior leaders on marketing strategy, performance, key initiatives proposal etc.

  • Actively enhance and raise the bar on all marketing tactics including brand marketing, social and digital marketing, demand generation, partner marketing etc., and ensure operational compliance.

  • Create and own goals and performance metrics for branding and demand generation campaigns. Monitor regularly to understand effectiveness of strategy and execution, and iteration for continuous improvement.

  • Participate as key stakeholder with the seller consultant/biz leadership in the region and geography, contribute in business annual planning, quarterly review etc. and offers ongoing updates to key stakeholder’s teams on marketing key initiatives as appropriate.

  • Hire, develop and coach the marketing team that executes on all aspects of marketing plans. Provides guidance and support to ensures the team members’ success on their marketing roles. Engage in activities that also develop the talents in other teams such as coaching, training and mentoring.

About the team

Background on Amazon Global Selling: Amazon operates 18 online marketplaces worldwide that help businesses grow internationally no matter where they’re physically established. In recent Amazon letter to Shareholder, the Global Selling program (enabling SMBs to sell products across national borders) grew by over 50%. Each year, tens of thousands of businesses join the marketplace adding millions of new products. Amazon’s vision is to offer the earth’s largest product selection and lowest prices for our customers. One way we deliver on this vision is by marketing to local country Sellers to persuade them to launch their products onto the platform thereby maximizing the quantity of items that they list while ensuring the highest quality of product images and information.

Basic Qualifications

  • BS/BE in business, marketing, or technology are mandatory. Operational experience beyond marketing is a plus. MBA is preferred.

  • Proven track record with 8+ years marketing experience, specifically in running a Southeast Asia marketing organization and managing a team for an enterprise company that closely work with their global/regional HQs.

  • Experience in marketing B2B products or services in Southeast Asia.

  • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results and building a strong field marketing team.

  • Proven experience finding creative ways to do more with less, and a track record of staying on budget and delivering programs on time.

  • Experience working in a fast-paced and highly cross-functional organization.

  • Ability to manage time and juggle multiple priorities to execute high quality deliverables.

  • Strong communication skills with an innate attention to data and details. Southeast Asian local languages' speaker is a plus due to business requirements.

Preferred Qualifications

  • Exhibits excellent judgment

  • Hires great people. Develops great people.

  • Has relentlessly high standards

  • Thinks strategically, but stays on top of tactical execution

  • Expects and requires innovation of her/his team

  • Thinks big and has convictions

  • Results oriented

  • Has the innate ability to inspire passion in others

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