Senior Manager, Open to Buy

4 weeks ago

Singapore adidas Full time

Purpose & Overall Relevance for the Organization:

Align mid-term to long-term Business Plan and OTB of the market across multiple functions and countries, in accordance to market financial plan and product marketing strategy. Foster cross-functional collaboration to achieve one committed Sales Plan which informs granular OTB and demand forecast planning. Lead OTB management by category level with the Key Franchise/model forecast based on historical data across Brand and Channels to achieve sales plan & GIM% linked to the market budget plan/forecast. Manage effective communication with cross-functional teams to generate a common understanding of the Rolling Demand Plan.

Above all, be a reliable business partner driving growth and value creation cross-function.

 

Key Responsibilities:

 

  • Own seasonal OTB alignment and BUY sign off process and the timeline, unite with channel intake% focusing on category level linked with sales plan in alignment with market GTM milestone, SCM and Finance calendar.
  • Drive demand planning process with granular level (category, Franchise, model, article) based on historical data align with the latest net sales in the markets and foster cross functional working environment with key stakeholders (Channels, Brand, SCM and Finance in both HUB and countries).
  • Create the regular cycle to review RDP & buy collaborate with Tactical Demand Planning & Operational Demand Planning team to seek Risk &Opportunity and harmonize the OTB/BUY and Net Sales.
  • Drive Go-In Margin% target setting process align with latest standard margin plan.
  • Create and improve demand planning models and work towards high accuracy of the demand plan.
  • Drive regular OTB update in line with the latest net sales plan by category level across SEA countries in timely manner.
  • Identify gaps for full horizon of demand plan vs. strategic plan, analyses Category & Franchise based on historical data including GIM%.
  • Facilitate gap closing activities in Demand Plan with respect to channels and categories.
  • Develops templates that support bridging Tactical business Plan (IBP) to Operational Business plan (SP forecast) and adding Category prospective with franchise/model aspects inc. GIM% analysis based on article forecast.
  • Gatekeep key FTW Franchise & Key model defined with Brand team & BUY to simulate/monitor the inventory, sell out and inbound co-work with Brand & channel team.
  • Drive communication with Marketing team on a regular basis to capture business changes affecting the demand plan. Collect Marketing & Sales input to ensure that demand management supports Marketing & Sales strategy.
  • Develops in-season/re-order process to recommend the buy adjustment based on sell out projections, inventory and inbound situation considering Production and Transportation lead time.
  • Support demand planning related projects.
  • Support Management team by providing the reporting timely and accurately to support decision making.
  • Provide leadership as well as engage and develop team members in a high-performance environment.
  • To supervise and lead the sub team in terms of process reviews and streamlining, formulation and design of new business processes, analysis and management reporting.

 

Key Relationships:

 

  • Senior Leadership Team in South East Asia
  • Channel Sales and Brand heads
  • Marketing Operation Team
  • Finance directors, country FP&A
  • Supply Chain Senior Director and Supply Chain Management Team
  • Business Development Team
  • EM Demand Planning Team

 

Knowledge, Skills and Abilities:

 

  • Demand Planning Manager with proven track record of successfully managing demand planning in a large sale organization.
  • Strong interpersonal skills (e.g., relationship management, facilitation)
  • High personal impact and high communication skills
  • Strong analytical skills
  • Proven methodological skills (e.g., data analysis, trend forecasting)
  • High degree of commercial and business acumen knowledge to challenge and drive consensus between Sales & Marketing
  • Proven leadership and managerial skills (if applicable)
  • Fluent in written and spoken English is a must. Skills and abilities in other language are an added plus.
  • Minimum 8 years of demand planning experience within large sales organization, preferable experience in the sport or clothing industry

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