Senior Manager, Brand Marketing – SEA

1 month ago

Singapore Warner Bros. Discovery Full time

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

This is a maternity cover position reporting to the Senior Director of Brand Marketing, SEA. You will oversee Max brand launches across seven markets, driving outstanding, forward-thinking, and culturally relevant marketing efforts. Responsibilities include leading marketing strategy from launch preparation to end-to-end campaign management. As part of the Growth Marketing team, you'll collaborate with internal and external stakeholders to develop initiatives that build Max brand awareness, intent to subscribe , and retention . This role combines strategic planning, creativity, and execution.

Responsibilities:

Max Brand Launch in SEA : Own and d rive the planning, development and execution of the brand marketing strategy to bring Max to the audiences in SEA in Q4 2024

  • Work with the globa l marketing team , internal and external partners in the development of Max go-to-market plan .

  • Partner with global and regional research teams to ensure Max brand voice, positioning and value proposition resonate in the region while considering local market nuances .

  • Responsible for brand planning, visual design, and communication strategy for awareness- building and consideration-driven marketing campaigns

  • Lead and manage above-the-line marketing budget, optimizing marketing spend to maximize brand awareness and drive brand KPI measures.

  • Work with the appointed creative agency partner on brand campaign de velopment, messaging and production

  • Develop media strategy and collaborate with global/local media buying team to maximize exposure across paid/owned and earned channels and drive efficiencies

  • Partner closely with analytics and research team to determine KPIs to evaluate the impact of campaigns and to make recommendations to align marketing strategy with business goals.

  • Drive brand marketing campaign development from strategy, concept and execution, by managing day to day communications with external agency partners, and internal key stakeholders.

  • Inspire and brainstorm fresh creative ideas for brand campaigns and activations across our owned channels, off channel, digital, OOH, experiential, stunts, and partnerships

  • Partner with peers in CRM, PR, S ocial M edia , Creative Services, Distribution and other functions to enable the achievement of M ax launch objectives and roll-out plan

  • Work in partnership with Finance team to manage annual budgets and quarterly forecasts, coupled with ongoing cost analysis and expenditure recommendation

  • Stay on top of industry trends, events, new technology , and unique opportunities

Operational Support

  • Briefing internal and external creative/media/experience agencies

  • Attend ing and represent ing SEA in key engagement, planning and operational meetings across the region and global forums

  • Helping in q uality control of creative materials and localised assets for market roll out

  • Tracking of campaigns post launch: daily, weekly and post-campaign evaluation

  • Processing and tracking of vendor contracts, PO’s, invoices in master budget sheet

The Essentials

  • Bachelor's degree; 8 + years’ experience in marketing, ideally within an entertainment, DTC or consumer marketing company

  • Experienced and skilled in developing best in class creative concepts, media plans and campaigns, with expertise across all asset mediums including TV, digital, OOH, and social

  • Demonstrated incredible creativity, and can lead concept and creative reviews

  • A team player and problem solver who can operate in a fast-paced, ever-changing, team-oriented setting

  • Able to communicate cross-functionally with all levels and have exceptional verbal and written communication skills

  • Able to project manage and have killer presentation skills

  • Commercially and financially astute, used to developing and working with budgets and forecasts.

  • Data and results driven; business oriented in mindset with high analytical skills

  • Collaborative and collegiate in approach, commitment to the team and non-hierarchical mind-set is important.

  • Proven ability to blend strategic vision with excellent operational execution

  • A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends with excitement for our content and product

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

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