Brand/Marketing Manager

2 weeks ago


Singapore Wellness Unicorn Pte. Ltd. Full time

We are looking for :

We are looking for an experienced Manager to develop and enhance the Company's offerings (rewards, benefits, products, services, payment methods etc) and widen audience, by building and collaborating with the right network of partners and sponsors. This role will be one of the driving forces of our brands' growth and visibility.

Major Responsibilities :

. Build customer experience and loyalty through benefits and rewards, by identifying the right partners and sponsors based on the Organization's goals and strategies

. Widen target audience through selected partners that are in line with the Brand's positioning

. Create proposals, presentations and materials to nurture partnership opportunities

. Identify gaps in partnerships and propose partnership roadmap

. Develop a partnership pipeline, e.g. identify categories, shortlist potential partners, contact, screen, and select deals that are aligned with Organization's strategies

. Build campaigns and execute promotions or educational materials to promote and deliver such benefits, rewards, collaborations to target audience and customers

. Build brand presence through events, promotions and collaborations

. Develop and execute marketing calendar

. Good understanding of partners' T&Cs and clear and accurate documentation of all initiatives

. Review and maintain contracts and identify risks and incorporate clauses to safeguard the Organization

. Develop and maintain placard/handbook on offerings

. Educate operations staff on offerings

. Work closely with other business units to communicate and collaborate on marketing initiatives

. Support any other marketing initiatives as required

Requirements:

. A degree in marketing/business marketing

. Minimum 5years marketing experience

. Preferably experienced in PR, sales, FMCG and juggling multiple brands and entities.

. Preferably experienced in loyalty and rewards programs, merchant (ecommerce, payment, dining, retail, travel etc) partners etc

. Strong partner acquisition proof and relationship building skills

. Good understanding of local trends, benefit and loyalty programs

. Ability to articulate concepts, issues, strategies with clear framing

. Strong business acumen, presentation and interpersonal skills.

. Good knowledge of digital marketing and detail-oriented

. Natural flair for building rapport with others


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