Marketing Manager, SEA Surgical

3 weeks ago

Singapur, Singapore Edwards Lifesciences Full time

Innovation starts from the heart. Heart valve disease impacts millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit focuses on identifying and solving critical, unmet needs in cardiac surgery. We partner with surgical teams to deliver modern technologies aimed at enhancing patients’ quality of life and expanding treatment options. Our goal is to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you will make an impact:
  • Drive the implementation of new product and indication launches and ensure strong launch execution.
  • Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities.
  • Maintain contact with local KOLs and develop high-quality relationships with healthcare professionals. Develop event strategies aligned with local dynamics and EU event strategy.
  • Lead the implementation of assigned Therapy Development initiatives and Economic Value campaigns.
  • Lead the creation of localized marketing materials.
  • Assess market dynamics and analytics (e.g., market size, trends, competitive situation, reimbursement) in collaboration with the Business Analyst.
  • Collaborate with the regional marketing team to achieve country business goals.
What you will need (Required):
  • Bachelor's Degree in marketing, economics, biomedical engineering, healthcare sciences, pharmacy, or related fields; 8 years of related experience required, or
  • Master's Degree or equivalent in a healthcare-related field with 6 years of related experience in sales, marketing, or healthcare industry.
What else we look for (Preferred):
  • Proven project management skills.
  • Proficiency in Microsoft Office Suite.
  • Excellent documentation, communication, and interpersonal skills, including negotiation and relationship management.
  • In-depth knowledge of marketing concepts and principles.
  • Understanding of market research design and ability to develop market research programs.
  • Forecasting abilities based on market development, sales trends, and competition.
  • Strong clinical knowledge and understanding of the healthcare purchasing process and product adoption challenges.
  • Attention to detail and professionalism in interactions across organizational levels.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Experience representing leadership on projects and working with cross-functional teams.
  • Ability to maintain strong relationships with sales, clinical, governmental, and economics teams.
  • Adherence to company rules and safety protocols.
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