Bancassurance Sales Associate Lead

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Direct message the job poster from Income Insurance Limited

Overview

We are seeking an experienced and dynamic Bancassurance Sales Associate Lead to primarily drive the sales of Life & GI products from Income Insurance through our strategic partnership with Trust Bank, a leading digital bank in Singapore. The ideal candidate will oversee the execution of a highly innovative, digital-first bancassurance strategy, focused on achieving high growth in both sales and customer acquisition. This is an exciting opportunity to be part of a collaborative and forward-thinking team, with a focus on leveraging digital tools, technologies, and platforms to deliver exceptional customer experiences and sales results.

Responsibilities

• Sales Leadership & Strategy: Develop, implement and refine sales activity management to drive the Bancassurance sales strategy for the partnership with Income, ensuring alignment with organizational objectives, growth targets, and business development goals.
• Digital Integration & Innovation: Lead a digital first approach by utilizing advanced digital tools and technologies (including Trust Bank app and online platforms) to engage customers. Continuously explore innovative ways to use digital tools to drive sales productivity and growth.
• Sales Target Achievement: Own and deliver the Objectives & Key Results (OKRs) for Life Insurance total insurance solutions by leading and motivating a team of Bancassurance sales representatives to meet or exceed assigned sales targets for life and general insurance products through Trust Bank's platforms. Define and deliver sales plans and initiatives to ensure that sales targets are consistently met / exceeded.
• Customer Experience & Education: Ensure a consultative sales approach focused on needs-based recommendations, compliant selling practices and long-term customer value. Ensure and deliver a seamless and positive experience for customers throughout their journey from onboarding to policy issuance, utilizing digital channels to educate and guide them through the decision-making process.
• Team Leadership & Development: Recruit, build, manage, and mentor a high-performing team of Bancassurance sales representatives, providing regular coaching and development opportunities. Encourage a culture of excellence, teamwork, and high engagement.
• Stakeholder Management: Collaborate closely with product, marketing, operations and insurance partner to enhance product awareness and uptake.
• Market Insights, Performance Tracking & Reporting: Monitor and analyze market trends, customer preferences, competitor strategies, KPIs and use data to adapt and optimise sales efforts, and to improve funnel conversions. Prepare and provide regular performance updates, reports, and forecasts to senior management.
• Compliance & Risk Management: Uphold and ensure compliance with all applicable laws, regulatory guidelines, internal standards and company policies, maintaining a high level of ethical and quality assurance standards in all customer interactions and sales activities.

Our Ideal Candidate

• 5+ years of experience in bancassurance or insurance sales management, including at least 3 years in a team leadership role (3 to 5 members). Proven success in driving growth through partnerships with financial institutions, preferably within the digital or tech-driven sector.
• Proven track record of achieving or exceeding sales targets.
• A Polytechnic Diploma or Degree in Business, Finance, Marketing, or a related field is preferred. Relevant insurance or financial planning certifications (e.g., CMFAS M5, M9, M9A, HI, BCP, PGI, ComGI) will be required.
• Strong understanding of digital banking, online insurance platforms, and digital tools such as CRM systems, mobile apps, and social media for customer engagement. Familiarity with the digital landscape in Singapore is a must.
• Demonstrated leadership, coaching and team development skills with experience managing and motivating a sales team. Ability to drive results in a fast-paced, digitally evolving environment.
• Excellent verbal and written communication skills, with the ability to present complex insurance solutions in a clear, engaging, and customer-friendly manner.
• In-depth knowledge of the insurance industry, including life, general, and health insurance products, as well as a deep understanding of the regulatory landscape in Singapore.
• Strong analytical skills to assess data, market trends, and customer insights to formulate effective sales strategies.
• A passion for delivering exceptional customer experiences, with a focus on understanding customer needs and offering tailored solutions.

Notes

This role is a direct headcount within part of Trust Bank team. Recruitment for this role is facilitated by Income Insurance in partnership with Trust Bank. As part of the recruitment process, your information will be shared with Trust Bank, Income Insurance and their respective third-party service providers and representatives (for evaluation and hiring purposes).

Why Join Trust Bank

• Innovative Edge: Be part of a bold, digital-first bancassurance venture reshaping how insurance is delivered.
• Rewarding Growth: Competitive compensation and benefits, performance incentives, and room to grow within a fast-evolving organization.
• Career Development: Access to training, mentorship, and continuous learning opportunities.
• Vibrant Culture: Work alongside a passionate, collaborative, and diverse team making real industry impact.
• Balanced Living: Enjoy flexible work arrangements and wellness support for a healthy work-life balance.

Application Process

If you're a results-driven professional with a passion for digital transformation in the bancassurance space, apply now to be part of a team that's shaping the future of insurance sales.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development, Sales, and Finance
• Industries

Note: This description originally includes multiple job postings and placeholders for related roles; the refined version focuses on the Bancassurance Sales Associate Lead role and its relevant sections.

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