eCommerce Graphic Designer cum Marketer

4 weeks ago

Singapore HOMIE PTE. LTD. Full time
Position Summary

We are seeking a passionate and versatile eCommerce Graphic Designer cum Marketer to join our growing team. This is a hybrid creative-strategic role, ideal for someone who can create compelling visual content while also driving digital campaigns across online marketplaces like Shopee, Lazada, NTUC Fair Price, TikTok Shop, and Shopify .

The right candidate is someone who understands parents and families, has an eye for aesthetics and brand storytelling , and thrives in fast-paced, e-commerce-driven environments.

Key Responsibilities Creative & Visual Content
  • Design product images, banners, campaign visuals, infographics, and social media content aligned with brand guidelines.
  • Create mobile-first visuals optimized for e-commerce platforms (Shopee, Lazada, Qoo10, etc.).
  • Edit and retouch product photos to highlight key selling points (USPs).
  • Develop visuals for email marketing, ads, and landing pages.
Marketplace Visual Optimization
  • Adapt creative materials for multiple platform specifications (e.g., Shopee thumbnail ratios, Lazada homepage banners).
  • Regularly update store visuals and product pages to keep them fresh, seasonal, and engaging.
  • Work with e-commerce team to A/B test creative for click-through and conversion improvements.
Digital Marketing Support
  • Collaborate on online campaigns such as 9.9, 11.11, year-end sale, and product launches.
  • Assist with writing simple product captions, promotional text, or ad copies.
  • Support paid ad creatives across Facebook, TikTok, Instagram, Google Display, and marketplaces.
  • Help plan and schedule social media content to grow brand visibility and engagement.
Brand Voice & Target Audience Alignment
  • Ensure all creatives reflect our values of trust, family, simplicity, and care for babies, kids, and mothers.
  • Design with empathy for the parenting journey, especially for local families in Singapore.
Required Qualifications & Skills
  • Diploma/Degree in Graphic Design, Digital Media, Marketing, or related field.
  • 2–4 years of experience in e-commerce, preferably in lifestyle, baby, maternity, or FMCG sectors.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva .
  • Familiar with online marketplace tools and backend systems (Shopee, Lazada, Shopify, etc.).
  • Working knowledge of digital marketing principles, basic social media strategy, and visual storytelling.
Preferred Attributes
  • A genuine interest in parenting, early childhood products, and lifestyle branding.
  • Good eye for color, typography, layout, and user-centric design.
  • Ability to manage multiple creative projects independently and meet deadlines.
  • Bonus: Basic video editing, GIF creation, or TikTok content familiarity.
  • Bonus: Some knowledge of SEO, Meta Ads, or CRM tools (e.g., Klaviyo, Mailchimp).
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