M/SM, Digital Marketing Specialist

20 hours ago

Singapore National Library Board Full time

What the role is:

We are looking for a Digital Marketing Specialist, who will be responsible for executing performance-focused integrated campaigns to effectively market our digital properties and initiatives through digital and social media channels to the workforce. The ideal candidate is analytical, adaptable, and committed to orchestrating best-in-class digital-led campaigns, constantly seeking growth opportunities and relevant strategies to enhance our digital and social media marketing efforts through performance tracking and indicators.

What you will be working on:

1. Campaign Strategy & Execution: Plan and execute multi-channel campaigns (Google Ads, Facebook, LinkedIn, etc.) to support events, user acquisition, and service adoption. Develop content and assets that align with campaign objectives, working with external agencies. Ensure messaging is optimized for conversion across platforms.
2. Performance Marketing: Monitor and optimize campaign performance (CPC, CTR, CPL, conversions) using tools like Google Analytics and platform insights. Run A/B tests on creatives, landing pages, and audience segments to improve outcomes. Manage budgets effectively to ensure cost-efficiency and ROI. Set up and manage tracking infrastructure including pixels, UTM tagging, and dashboards to monitor user journeys and campaign effectiveness. Optimize creatives, audience targeting, bidding strategies, and media mix based on data and trends.
3. Owned Channel Deployment: Coordinate campaign rollout across owned channels such as eDMs, websites, and social media. Ensure message consistency and asset alignment with campaign objectives. Plan and manage content scheduling to support timelines and outreach goals.
4. Tracking & Reporting: Analyze marketing outcomes across paid and owned channels to provide insights and data-driven recommendations for improvement. Prepare monthly performance reports for stakeholders.

What we are looking for:

>3 years of relevant digital marketing experience. Able to commit for the full contract duration. Excellent verbal and written communication skills. Ability to create engaging social media posts and assets. Good understanding of Google Analytics, Google Ads, Google Tag Manager, and Facebook Ads. Able to work effectively with internal and external teams. Highly creative, analytical, meticulous, and an effective communicator.

About Workforce Singapore

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It oversees the transformation of the local workforce and industry to meet ongoing economic challenges. WSG promotes development, competitiveness, inclusiveness, and employability of all workforce levels. Its focus is to help workers meet career aspirations and secure quality jobs, while also supporting business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. WSG helps create quality jobs, develop a manpower pipeline, and match the right people to the right jobs.

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