Marketing Manager

1 week ago

Singapore Suu Balm: Good Pharma Dermatology Full time
Overview

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Suu Balm: Good Pharma Dermatology. Suu Balm is a differentiated range of skincare products designed for individuals with dry, itchy, sensitive, or eczema-prone skin, developed at one of the world's leading dermatology hospitals by expert dermatologists at the National Skin Centre in Singapore. Suu Balm has a presence in over 14 countries across Asia, the UK, and Ireland, with a global sales record of over 2.6 million tubes sold. As we continue to grow, we welcome talented and enthusiastic individuals to join our team.

Why Join Suu Balm?

At Suu Balm, we're passionate about making a difference in people's lives. Here's why working with us could be an exciting opportunity:

The Opportunity

As a Marketing Manager, you will own the brand story, inspire a talented team, and deliver campaigns across digital, traditional, and experiential channels. If you're ready to turn big ideas into bigger results, we want you on our team

What you'll get to do:

  1. Shape the Strategy & Build the Brand
    • Craft and execute integrated marketing strategies that set us apart in a competitive FMCG landscape.
    • Elevate brand visibility, awareness, and loyalty through innovative campaigns.
    • Decode market trends and consumer insights to spot opportunities before anyone else.
    • Ensure our brand voice is consistent, bold, and unforgettable across all touchpoints.
    • Be the coach, mentor, and motivator your team needs to thrive.
    • Set clear KPIs, guide performance, and celebrate wins together.
    • Build a culture of collaboration and creativity by working closely with key accounts, product, and supply chain teams.
  2. Marketing & Campaigns – Digital + Traditional Excellence
    • Lead end-to-end marketing strategies across digital and traditional channels.
    • Collaborate with our digital specialist on social, SEO/SEM, paid ads, content, and email marketing.
    • Plan and execute buzz-worthy product launches (PR events), trade shows, sponsorships, and consumer activations.
    • Own ATL & BTL campaigns — TV, print, POSM, and in-store activations.
    • Drive brand visibility, online engagement, lead generation, and e-commerce growth.
    • Monitor KPIs, optimize campaigns, and ensure maximum ROI.
    • Manage budgets smartly to deliver impactful, high-performing campaigns.
  3. Budget, Measure & Optimize
    • Own the annual marketing budget and allocate resources for maximum growth.
    • Track campaign performance, present insights, and drive data-backed decisions.
    • Measure success with post-event ROI metrics and continuously raise the bar.
Qualifications
  • Bachelor's degree in marketing, Business, or a related field.
  • 5+ years of marketing experience, including 2+ years in a leadership role within FMCG.
  • Proven success managing digital, traditional, and event-driven campaigns
  • A hands-on leader who inspires teams and drives results.
  • Strategic, creative, and data-driven — the perfect marketing trifecta.
  • Hands-on experience with digital tools, analytics, and marketing platforms.
  • Exceptional storytelling, communication, and stakeholder management skills.
  • Obsessed with brand-building and delivering standout consumer experiences.
Employment details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Consumer Goods

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