M/SM, Digital Partnerships Development

What the role is: As Digital Partnerships Development Manager, you will play a pivotal role in driving the growth and strategic relevance of Workforce Singapore’s (WSG) digital ecosystem –including MyCareersFuture for job listings, CareersCompass by MyCareersFuture for content syndication, and digital event collaborations. You will lead the end-to-end development and management of high-impact partnerships with digital platforms, public and private organisations, IHLs, and content creators. Your goal: To drive user engagement, increase lead generation, enrich content offerings, and contribute to Singapore’s broader Career Health narrative. This is a cross-functional role involving forging strategic partnerships, business development, and digital content distribution – ideal for someone who thrives on identifying opportunities, building mutually beneficial relationships, and delivering successful outcomes aligned with both organisational priorities and public service missions. What you will be working on: Partnership Strategy & Development: Develop and iterate the digital partnership strategy in line with evolving business goals and platform priorities. Conduct ecosystem mapping and market scans to identify high-value partnership opportunities across online job portals, government agencies, IHLs, commercial platforms, and community organisations. Design personalised partnership models that drive impact, especially among jobseekers, mid-career professionals, and growth sectors etc. Relationship Building & Stakeholder Engagement: Lead end-to-end partner engagement, from pipeline development and value proposition pitching to contract negotiation, onboarding, and relationship management. Demonstrate agility in execution, reviewing partnership strategy based on platform performance, audience behaviour, and partner feedback. Act as the key liaison between partners and internal teams, ensuring smooth execution and alignment. Develop joint engagement plans with partners, including co-marketing, content collaborations, webinars, and virtual events. Platform Growth & Audience Engagement: Drive user acquisition through partner-driven initiatives. Collaborate with the internal content and marketing teams to amplify reach and relevance of key career messages through partner channels. Track and optimise partnership performance using key success metrics (e.g. traffic growth, conversion to leads, content engagement, etc). Strategic Alignment & Innovation: Ensure partnerships reinforce business strategies and priorities, including digitalisation, lifelong employability, and career resilience. Explore new partners, partnership models and innovation pilots that extend the reach and relevance. Proactive in keeping updated on digital trends, platform behaviours, and emerging engagement channels. Operational Excellence: Oversee daily partnership operations, focusing on service reliability and KPI achievement. Troubleshoot issues, manage escalations, and ensure timely resolution between internal and external teams. What we are looking for: >3 years of experience in partnerships, business development, or platform growth. Proven track record of onboarding external partners and managing cross-functional projects with internal and external stakeholders Ability to structure and manage ecosystem or multi-party partnerships. Experience with public-private collaborations, and/ or working alongside government platforms is a plus. Good understanding of jobseekers’ needs and how external partners can address content, service delivery, or other gaps. Excellent communication, teamwork, relationship building and stakeholder management abilities. Detail-oriented with a strong problem-solving mindset. About Workforce Singapore Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges. WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core. While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs #J-18808-Ljbffr