On-Trade Sales Executive
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The Straits Wine Company, established in 2006, is a leading wine importer, retailer, and distributor in Singapore. We partner with Michelin-starred restaurants and luxury hotels, offering artisanal wines from passionate winemakers worldwide.
Job SummarySingapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.
Responsibilities Sales & Business Development- Develop and maintain strong relationships with on-trade customers including restaurants, bars, hotels, clubs, and cafés to drive sales growth
- Identify and secure new business opportunities to expand the customer base and increase market share
- Achieve monthly and quarterly sales targets through strategic account management and negotiation
- Negotiate product listings, pricing, promotional activities, and commercial agreements to maximize revenue
- Prepare accurate quotations and promptly follow up on customer enquiries to support sales closure
- Build and sustain relationships with key decision-makers such as business owners, F&B managers, purchasing managers, and sommeliers to enhance customer loyalty
- Conduct regular customer visits to strengthen partnerships and identify growth opportunities
- Monitor customer sales performance and recommend actionable strategies to increase revenue and market penetration
- Deliver excellent customer service and ensure timely resolution of customer enquiries to maintain satisfaction
- Organize and support wine tastings, product launches, trade events, and promotional activities to increase brand visibility
- Educate customers on wine characteristics, food pairing, and product knowledge to enhance product appreciation and sales
- Promote the company’s wine portfolio to raise market awareness and customer engagement
- Monitor market trends, competitor activities, and customer feedback to inform sales strategies
- Coordinate with operations and logistics teams to ensure timely order fulfillment and delivery
- Collaborate with purchasing and marketing teams to support sales initiatives and campaigns
- Prepare sales reports and maintain accurate customer records for performance tracking and decision-making
- Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field
- Minimum 2 years of sales experience, preferably in wine, spirits, beverage, or F&B industry
- Existing network within restaurants, hotels, bars, cafés, or hospitality establishments
- Strong communication, negotiation, and relationship management skills
- Self-motivated, target-driven, and able to work independently
- Valid Class 3 driving license (advantageous)
- Passion for wine and spirits
- Competitive salary with attractive commission and incentive scheme
- Career development and training opportunities
- Exposure to premium international wine and spirit brands
- Friendly and supportive working environment
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