
Social Media Marketing Manager
1 week ago
About the role
- Social Media Strategy : Build and execute a cohesive social strategy across platforms (Twitter/X, TikTok, Discord, Telegram, etc.)
- Social Media Launch Campaigns : Plan, coordinate, and execute socials-first marketing campaigns around product and feature launches
- Social Media Content Management: Manage daily posts, updates and community interactions to drive brand presence and engagement
- Affiliate Marketing : Develop, launch, and manage online affiliate programs to drive user acquisition and engagement
- Partnership Marketing : Collaborate with ecosystem partners to design and execute co-marketing initiatives that expand reach and strengthen brand positioning
- In-Market Event Planning & Execution : Organize and manage on-ground activations, pop-ups, and co-branded events to engage local communities and amplify brand presence
- Performance Tracking : Monitor campaign performance, analyze results, and optimize strategies based on data-driven insights
- Work closely with internal product and growth teams to ensure consistent messaging and impactful storytelling
- Must-have: Based in Singapore (with eligibility to work locally in Singapore).
- 3–5 years of digital marketing experience, ideally in Web3 gaming
- Experience in Web3 (professionally or as a retail investor) and/or gaming
- Proven track record in social media management and launch campaigns
- Strong grasp of social media trends, community-driven growth and KOL ecosystems
- Creative, resourceful, and comfortable operating in a fast-paced, startup-like environment
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
Industries: Technology, Information and Internet
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