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Head of Content
4 weeks ago
Join to apply for the Head of Content role at VT Markets
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution.
Your Role in VT Markets
We are looking for a dynamic and strategic Head of Content to lead the development, execution, and governance of all content initiatives across our global trading brokerage. This role is responsible for crafting a content strategy that educates, engages, and converts retail traders across multiple channels while ensuring alignment with brand, regulatory, and commercial objectives.
Job Requirements
- Bachelor’s or Master’s degree in Marketing/Communications/Journalism/Finance or related field.
- At least 7 years of content experience, with at least 3 years in a leadership role.
- Experience in the finance, trading, fintech, or investment space is strongly preferred.
- Deep understanding of financial markets, retail trading products, and trader behavior.
- Proven success in driving measurable business outcomes through content.
Technical & Functional Skills
- Familiarity with SEO tools, CMS platforms, and analytics dashboards.
- Excellent editorial judgment, writing, and storytelling skills.
Soft Skills
- Strong project management skills with ability to manage multiple timelines and stakeholders.
Nice to Have
- Experience with content marketing automation tools.
- Multilingual content oversight or regional market experience.
- Knowledge of video production, podcasting, or social media trends in finance.
Job Responsibilities
- Own the global content strategy to drive brand awareness, lead generation, and customer engagement.
- Define content themes, formats, tone of voice, and calendar aligned with business objectives and audience needs.
- Segment content by lifecycle stage, market, and persona.
Content Creation & Management
- Lead the creation of high-quality content across channels.
- Build and manage a scalable editorial team.
- Ensure content is relevant, accurate, compliant, and on-brand.
What Success Looks Like
- Increase qualified leads generated directly through content initiatives.
- Increase conversion rates from content pages/assets.
- Increase engagement rates for localized content.
- Customer Acquisition Cost (CAC) Reduction.
- Organic Traffic Growth.
Job Benefits
As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence.
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