Strategy Director

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

This is a rare opportunity to lead strategy for an interesting mix of brands that includes one of Singapore’s most loved QSR brands, a world-famous tourist destination, and an airline.

We’re looking for a Strategy Director who’s ready to help ambitious brands create culturally resonant work that delivers real-world impact. You’ll be joining one of Singapore’s most creatively awarded agencies, with the chance to shape campaigns that punch well above their weight.

What sets a Planning Director apart isn’t just their experience, it’s the ability to provide strategic thinking that no one else could. At this level, your work will be distinctive. It will be instantly recognisable as yours without needing your name on the deck.

You’ll be expected to provide unexpected strategic direction that sets Publicis Groupe creative agencies apart in the eyes of our clients and the industry. That means helping clients see their problems differently, deck storytelling that shifts mindsets, and inspiring creative teams to push further.

As the lead strategist across your accounts, you’ll have plenty of freedom. But you won’t be working alone. You’ll have close relationships with the account and creative leads. Together, you’ll build brands, solve business problems, and look after the health of your accounts.

You’ll also be working with less experienced people from the strategy, creative, and account leadership teams, and you’ll help them grow in their roles through example, advice, and by creating opportunity.

In addition to the above, you’ll be expected to:

• Help build brands across all channels and touchpoints.
• Interact with clients as a respected equal, projecting gravitas and acting as a trusted advisor.
• Provide sophisticated explanations of the industry dynamics your clients operate within, and how this influences the different marketing strategies that characterise their category.
• Be able to design unconventional research methodologies.
• Collaborate with specialists within the Groupe, in areas such as media, commerce, and CRM.
• Perform line management duties for your direct reports (if applicable), such as conducting performance reviews through our career management system, signing off expenses, and approving holiday.

• 10+ years agency experience.
• Excellent writing and deck storytelling skills.
• Good knowledge of how creative, media, and production work together, gained through practical experience.
• After-hours work and travel may be required.

Applicable to all roles at Publicis Groupe .