Cluster Sales and Marketing Manager

5 days ago

Singapur, Singapore SSG HOTELS PTE. LTD. Full time

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group, which currently operates the following hotels:

  • Maxwell Reserve, Autograph Collection Hotel (Marriott)
  • Duxton Reserve, Autograph Collection Hotel (Marriott)
  • The Vagabond Club, a Tribute Portfolio Hotel (Marriott)
  • The Serangoon Club, a Tribute Portfolio Hotel (Marriott)

Garcha Group Benefits:

  • As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in over 7,000 hotels worldwide.
  • You have access to the "Global Learning + Development" tool, which provides personalized learning experiences to support your Marriott career journey.
  • Enjoy 2 nights yearly staycation including all meals and beverages (including alcoholic drinks) at any of the 4 Garcha Group hotels in Singapore.
  • Receive 20% off Food & Beverage at all Marriott & Garcha Group restaurants and bars.

We are looking for candidates who can build The Garcha Group brand digitally across all platforms, leading to measurable direct revenue for hotel rooms and F&B outlets.

Responsibilities include but are not limited to:

  • Be a brand guardian for The Garcha Group, setting the tone and look & feel of all communications.
  • Create and execute a social media calendar for daily content on platforms such as Facebook and Instagram.
  • Create and execute EDM schedules.
  • Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
  • Plan and maintain a yearly schedule of marketing campaigns and events.
  • Coordinate and execute marketing campaigns at the property level for rooms and F&B, enabling targeted marketing.
  • Organize photography, videography, and editing for marketing needs.
  • Maintain and update content on Marriott and hotel websites to ensure accuracy and branding consistency.
  • Create and manage graphic collateral assets across departments and hotels.
  • Coordinate PR events with and independently from PR agencies, maintaining relationships and partnerships.
  • Develop and maintain relationships with influencers through scheduled invitations and hosted events.
  • Respond to marketing and influencer opportunities via email within 24 hours.
  • Stay updated on online and offline marketing trends and developments.
  • Monitor competitors' marketing activities online and offline.
  • Identify new online marketing opportunities to enhance brand and hotel awareness periodically.

Position Requirements:

  • Minimum 5 years of relevant digital marketing experience, including at least 2 years in a hotel setting.
  • Educational background in digital/social marketing, communications, advertising, or related fields with proven activities.
  • Understanding of current trends, market attitudes, and company intelligence.
  • Skills in photography, graphic design, videography, and editing.
  • Proficiency in desktop publishing tools such as InDesign, Photoshop, or equivalent.
  • Excellent command of written and spoken English.
  • Possession of at least a Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Hospitality, Tourism, Hotel Management, or equivalent.

Required Skills: digital media, social media, TripAdvisor, Instagram, Facebook, Mailchimp, photography, graphic design, luxury branding, travel, curiosity, initiative, a positive attitude, intelligence, excellent grammar, energy, well-groomed appearance, and pride.

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