Digital Marketing Manager

The Government Digital Products team aims to spearhead the digital transformation of the government. Our team aspires to design and develop software applications that help government agencies to better serve the needs of the people of Singapore. We are looking for an outgoing individual that is able to cultivate relationships with different stakeholders, build a community, drive adoption, and is passionate about running marketing campaigns and events. Be part of a team that is data driven, values excellence, and balances efficiency with effectiveness. You will be part of an agile team that is working on Government Digital Products (App & Platform). Products that are powered by a wide range of technologies like machine learning and artificial intelligence. Developed internally within GovTech, these various products aim to enable public officers to be more productive and effective in their roles by leveraging these tools. What to expect Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns, programs, events, and creating reports Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment Work closely with product managers, developers, and UX designers to develop and mould comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics Run events, workshops, webinars, and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency Own the marketing plan to grow the community and develop the business Build the brand and awareness of the products Craft Electronic Direct Mailers (EDMs) and develop content for an email marketing campaign Source and develop marketing collaterals (e.g. merchandise, prizes) Liaise with stakeholders to gather feedback for the team Respond to queries from users and drive conversion Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer. Requirements Experience in digital marketing – email marketing, content marketing, social media marketing, and marketing analytics Experience in planning and executing events, workshops, and webinars Proven experience in developing a marketing plan and/or program that drives growth Proficiency in project management and cross-functional collaboration Able to understand technical concepts in product Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies Proficient in English (verbal & written) Knowledge of design tools (e.g. Adobe Photoshop, InDesign and Canva) Excellent communication and interpersonal skills Able to thrive in an uncertain and agile environment Able to work independently and collaborate in a team An appetite for learning and development Preferred Minimum of 5 years’ experience in digital marketing and events Familiar with GovTech’s products Experience working in the Singapore Government Creative with an eye for design Data and insights-driven Outgoing personality, proactive, and takes initiative Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Project Management Industries: Marketing Services Referrals increase your chances of interviewing at Alphaeus Pte Ltd by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr