
Meta Ads Expert
4 weeks ago
Key Responsibilities:
- Plan, build, and execute performance marketing campaigns across Facebook, Instagram, and Meta Audience Network.
- Monitor and analyze campaign performance to ensure KPIs are met (ROAS, CTR, CPA, CPL, etc.).
- Conduct A/B testing on creatives, copy, targeting, and placements to optimize performance.
- Develop and refine custom and lookalike audiences to increase campaign efficiency.
- Set up and manage pixel tracking, events, and conversion APIs.
- Collaborate with creative and content teams to develop high-converting ad creatives and copy.
- Provide detailed performance reports, insights, and optimization recommendations.
- Stay updated with Meta's advertising policies, updates, and best practices.
Job Details:
- Type: Full-time
- Schedule: Day shift
- Work Location: In person
Recruiter: DJV Infrastructure Private Limited
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Skills & Keywords: CPA, Keyword Research, Campaign Analysis, Performance Reporting, Digital Advertising, Budget Management, Google Analytics, Excel, Google Sheets, Google Tag Manager, Communication Skills, Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, Ecommerce, ROAS, LTV Metrics, Audience Targeting, Competitor Benchmarking, AB Testing, Industry Trends, Google Ads Manager, Meta Ads Manager, Attribution Modelling, Conversion Rate Optimization, Funnel Analysis, ProblemSolving, CPC, Data Analysis, Graphic Design, Video Editing, Audience Research, Ad Copywriting, Meta Business Manager, Pixel, Custom Audiences, Shopify platform, UTM tracking, Search Arbitrage, Third-party Tracking Tools, Problemsolving Skills.
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