Digital Brand Manager

2 weeks ago

Singapur, Singapore DAS Umbrella Full time

Head of Human Resources | Growth Hacker | eCommerce | Online Retail | Digital Marketing

We are a fast-growing D2C mattress and sleep solutions company, committed to delivering premium products with exceptional customer experience. As we continue expanding across digital channels, we are looking for a Digital Brand Manager to shape our brand identity and drive online sales growth.

Role Overview

This is a strategic role at the intersection of branding, creative direction, and digital growth . You will not be executing campaigns directly, but you will guide, critique, and align cross-functional teams (performance marketing, design, PR/KOLs) to ensure our online presence converts into sales.

If you have a keen aesthetic sense , proven D2C industry experience , and the ability to connect brand storytelling with revenue impact, this role is for you.

Key Responsibilities

  • Develop and refine brand positioning and creative direction to strengthen our online presence and sales conversion.
  • Review, evaluate and feedback on designs, creatives, and content to ensure they are both aesthetically appealing and commercially effective.
  • Collaborate with internal and external teams
  • Work with performance marketers (SEO/SEM, paid ads) to ensure campaigns meet ROI.
  • Work with PR partners to secure collaborations and content that builds brand awareness and trust.
  • Identify consumer insights, market trends, and competitor strategies to shape content and creative direction.
  • Monitor brand consistency across website, social media, campaigns, and partnerships.
  • Provide direction on content formats and storytelling that attract, engage, and convert customers.

Requirements

  • 2–4 years of experience in D2C brand marketing, e-commerce, or consumer lifestyle industries (e.g., bedding, beauty, wellness, F&B).
  • Strong aesthetic judgment — you know what design/content works for online conversion.
  • Proven ability to manage and guide teams (performance marketers, designers, PR).
  • Experience in brand building and growing online sales channels .
  • Strategic thinker with a commercial mindset — able to connect branding with sales KPIs.
  • Excellent communication and collaboration skills.

Nice-to-Haves

  • Experience in regional or multi-market D2C brands.
  • Familiarity with Shopify or other e-commerce platforms.
  • Understanding of customer journey optimization in online retail.

What We Offer

  • Competitive salary: Basic SGD 5,000 – 8,500/month , depending on experience.
  • Opportunity to shape the brand direction of a growing D2C company.
  • Dynamic and creative work environment with cross-functional exposure.
  • Open to full remote work for foreigners

Seniority level

  • Associate

Employment type

  • Full-time

Job function

  • Marketing, Business Development, and Art/Creative
  • Industries: Marketing Services, Internet Marketplace Platforms, and Retail
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