Brand Lead

Join to apply for the Brand Lead role at Astellas Pharma

Join to apply for the Brand Lead role at Astellas Pharma

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At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values, and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.

Purpose of the position

The goal of this role is to devise and execute comprehensive commercial strategies and programs for designated Brands and Therapeutic Areas. By leading, developing, executing, analyzing, and enhancing cross-functional brand management efforts, you will enhance patient value, ensure outstanding customer experiences (Cx), and achieve consistent financial outcomes, including meeting national sales and profit targets.

Responsibilities

Brand Management:

• Foster strong relationships to facilitate knowledge sharing and contribute to the development and successful execution of brand plans.
• Collaborate effectively with cross-functional teams at local market to develop and execute comprehensive launch plans for the new product, ensuring alignment on marketing strategies, internal readiness, and stakeholder engagement to drive successful market entry.
• Ensure adherence to Singapore Association of Pharmaceutical Industry Code of Conduct, legal requirements, and ethical standards.
• Collaborate with Brand Team to achieve brand objectives, taking ownership of the marketing mix for specified customer segments.
• Develop comprehensive market insights and Omni/Multichannel Customer Experience programs to achieve strategic brand objectives.
• Innovate in new channels and seamlessly integrate them with existing strategies under the guidance of the Omnichannel Lead, emphasizing high-value Customer Experience (Cx).
• Utilize data-driven insights to continuously enhance marketing programs and strengthen relationships with external stakeholders.
• Coordinate with third-party agencies for the execution of product campaigns, educational programs, conferences, and promotional materials.
• Engage with and foster relationships with key Healthcare Professionals, Healthcare Organizations and Patient Groups.
• Monitor and analyze brand sales performance, market trends, and competitive landscape to identify growth opportunities and potential challenges.
• Prepare accurate sales forecasts for budgets and to inform manufacturing operations and inventory control, ensuring alignment with overall business objectives.

Content Development :

• Lead local content development efforts, efficiently managing budgets and optimizing content creation processes for speed and compliance.
• Implement and leverage content technologies such as Promomats to facilitate effective content reuse and streamline approvals.
• Develop targeted campaigns and assets aligned with specific customer profiles and the Omnichannel Engagement Framework (OEF).
• Ensure the compliant execution and ongoing optimization of content planning, creation, production, MLR review, approval, and distribution processes.
• Drive Global for Local (G4L) content reuse strategies.
• Analyze content performance metrics to derive actionable insights for data-driven decision-making, continuously optimizing current campaigns and informing future content strategies.

Requirements

Experience:

• Minimum 5 years in pharmaceutical brand management
• Digital marketing experience
• Prescription Product Launch to specialists
• Experience in ophthalmology will be favorable
• Proficiency in data analytics for decision-making
• Prior involvement in content strategy innovation and operational marketing developments

Skills and Knowledge:

• Ability to translate brand strategy into actionable content / tactics for target customer profiles
• Deep understanding of omnichannel engagement practices
• Familiarity with Veeva Products and digital marketing platforms
• Excellent project and program management skills
• Self-starter with the ability to work independently
• Highly curious with strong learning agility
• Tenacity and grit in achieving outcomes
• Knowledge of copyright laws and compliance in content creation

Preferred Qualifications:

• Advanced Degree in science, marketing and/or business
• Prior marketing experience in ophthalmology market
• This position is based in Singapore and will require travel to Malaysia in the future.
• At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Pharmaceutical Manufacturing

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