Trade Marketing Manager

4 weeks ago

Singapur, Singapore Randstad Singapore Full time

Trade Marketing Manager / Leading FMCG Brand

Our organisation is a global MNC and a leader of industry within the FMCG space. With decades of constant innovation, growth and expansion, they have become a global brand with a presence in 82 countries today.

About the company : Internationally recognised as a leading brand in the consumer industry, they pride themselves in delivering the highest quality of products whilst remaining dedicated to sustainability.

About the job : We are seeking a Trade Marketing Manager to lead our commercial strategy and execution across Singapore's elite trade environment. You will lead and develop a team of two staff members, holding full accountability for translating brand ambitions into tangible volume and value growth.

Responsibilities :

  • Serve as the Trade Marketing lead in the Sales & Operations Process (S&OP), predicting the impact of promotions and events on sell-in and sell-out plans.
  • Design and refine all On-Trade and Off-Trade channel strategies and execution principles, grounding them in rigorous shopper insights and market dynamics.
  • Direct the strategic planning and execution of all visibility and volume-driving programs in key venues.
  • Work directly with the Sales Leadership to co-develop customer engagement strategies and support trade negotiations with robust assets.
  • Act as the central link between Sales, Brand, and Trade Partners to guarantee consistent, customer- and shopper-centric go-to-market strategies.
  • Coach and mentor a team of Assistant Trade Marketers/Specialists, fostering cross-functional fluency and building overall trade marketing capability.
  • Take full ownership of the Trade Marketing budget, ensuring optimal allocation of A&P and below-the-line spend.

Skills and experience required :

  • Minimum 8 years of professional experience, with at least 3 years dedicated to Trade Marketing or Channel Development roles.
  • Prior experience within the Spirits Industry or FMCG is a distinct advantage.
  • Demonstrated strong leadership skills, with a track record of effective cross-functional collaboration.
  • Proven experience in managing A&P budgets and establishing metrics to effectively measure Trade ROI.

Please note that applicants must be fully vaccinated or have a valid exemption in accordance with MOM's regulations.

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