Senior Content Marketing Executive

2 weeks ago

Singapur, Singapore MIJ HUB LTD. Full time

About MIJ Hub Ltd

My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-profit organization (NPO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.

At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including our specialty cafe Komunal, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

About the Role

We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy; you’ll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth.

If you’re a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you.

Key Responsibilities

Content Ideation & Storytelling

  • Research trends and develop creative concepts for social media campaigns.
  • Draft storyboards and scripts (with guidance from the team lead).
  • Copywrite engaging captions, ad copy, and campaign content.

Production

  • Direct and guide talents during shoots independently (students, staff, KOLs).
  • Handle basic videography and photography (camera setup, framing, b-roll).
  • Appear on camera for short videos, BTS content, or campaign pieces when needed.

Post-Production & Collaboration

  • Edit short-form content (Reels, TikToks, YouTube Shorts).
  • Work with designers and remote editors to deliver final content.

General Marketing Support

  • Assist with campaign execution (scheduling, collaborations, ad-hoc tasks).

Data-Driven Marketing

  • Analyze content performance metrics and translate insights into actionable strategies that impact revenue.
  • Track and report on key indicators such as CTR, engagement, conversions.
  • Use Excel or equivalent tools to present findings and support decision-making.
  • Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus.

Requirements

  • 3–5 years of experience in content creation (able to run projects independently).
  • Strong portfolio showcasing videos, campaigns, and social content.
  • Proficient in editing software (Premiere Pro, Final Cut, or equivalent).
  • Comfortable with DSLR/mirrorless cameras for photo/video production.
  • Demonstrated strength in storytelling, scriptwriting, and ideation, is a must
  • Data-driven mindset with proven ability to analyze performance and optimize content, is a must
  • Confident enough to appear on camera when required.
  • Proactive, organized, and collaborative.
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