Content Marketing Manager

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KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission:

We're seeking a data-savvy, Al-empowered Content Marketing Manager to own our content strategy and drive measurable digital growth. You'll transform SEO insights into high-converting content, optimise our content backlog, and leverage cutting-edge tools to boost organic visibility, engagement, and revenue. If you're a digital native obsessed with performance, efficiency, and results, this is your role.

Reports to: Digital Growth Director

Key Responsibilities

• Strategy & Planning: Develop and manage the execution of content strategy aligned with SEO/AEO best practices to accelerate organic traffic, conversions, and revenue growth.
• Content Backlog Management: Prioritise, maintain, and optimise the content backlog to support activities of other websites and performance marketing activities.
• SEO/AEO Execution: Create and optimise content for search engines and answer engines (AEO), ensuring keyword targeting, semantic relevance, and UX best practices.
• Al-Driven Efficiency: Utilise Al tools (e.g., ChatGPT, SurferSEO, MarketMuse) to streamline research, drafting, and optimisation while maintaining quality.
• Conversion Optimisation: Craft compelling, user-focused content that drives actions (e.g., lead gen, sales, sign-ups) through persuasive storytelling and CTAs.
• Performance Analysis: Track KPIs (traffic, rankings, conversions, engagement) using analytics tools (e.g., GA4, SEMrush, Ahrefs) and iterate for continuous improvement.
• Team Leadership/Mentorship: Lead copywriters and designers to produce content that supports performance marketing and website programmes.

Requirements

• Proven SEO/AEO Expertise: Deep understanding of technical SEO/AEO, on-page optimisation, keyword research, and emerging trends (e.g. Answer engine optimisation (AEO), Al etc)
• Leadership/Team expertise: This role will be empowered to build a world-class content team to support performance marketing and website programme to drive growth.
• SEO Writing Mastery: Ability to write engaging, scannable, and SEO-friendly content (blogs, landing pages, guides that ranks and converts
• Al Tool Proficiency: High efficiency using Al for ideation, drafting, optimisation, and analytics.
• Growth Mindset: Obsession with data-driven results, conversion metrics, and revenue impact.
• Digital Native: Intuitive grasp of digital trends, user behavior, and platform algorithms.

Nice-to-Haves

• Experience with Al content generation tools.
• Knowledge of CRO (conversion rate optimisation) principles.

Why Join Us?

• Impact: Directly shape digital growth in a results-focused environment.
• Innovation: Experiment with Al and next-gen SEO strategies.
• Autonomy: Own the content roadmap with agile execution.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing

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