Marketing & BD Analyst
3 days ago
Marketing & BD Analyst
Location: Marina One, Singapore
Full-Time Position
About UsNUMB 川麻记 is a modern Chinese F&B brand known for its bold Sichuan flavours and immersive dining experiences. We’re building the next-generation Chinese dining brand — modern, memorable, and media-savvy. With stores across Singapore and growing regional presence, we’re now hiring a versatile Marketing & BD role to support our rapid growth.
This is a cross-functional role ideal for someone who is entrepreneurial, highly organised, and eager to contribute across marketing, operations, and data strategy.
Key Responsibilities Marketing & Influencer Management- Plan, execute, and monitor digital campaigns (Instagram, 小红书, WeChat, etc.)
- Manage influencer collaborations and KOL partnerships — from outreach to execution
- Coordinate content creation: campaign visuals, product launches, brand storytelling
- Maintain posting calendars and ensure consistent brand presence across channels
- Plan and promote marketing initiatives around new products and seasonal promos
- Liaise with external clients and partners for corporate catering orders
- Coordinate fulfillment and delivery logistics for events and group functions
- Represent the brand in key account management, client communication, and special projects
- Support strategic brand collaborations and partner marketing initiatives
- Assist in organising product tastings, corporate activations, and event hosting
- Track daily/weekly/monthly sales, engagement, and campaign performance
- Generate insights from sales reports, customer feedback, and digital engagement
- Support internal hiring/HR campaigns — e.g., job listings, candidate coordination
- Assist in planning and reporting for product launches, pricing, and performance metrics
- Maintain internal dashboards and automate repetitive tasks (Excel/Sheets/Python preferred)
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- 1–3 years of experience in marketing, analytics, operations, or BD support
- Fluent in English and Mandarin (spoken and written) — essential for KOL/corporate comms
- Comfortable with Excel/Google Sheets; bonus if you know basic VBA, Python, or automation tools
- Detail-oriented, organised, and thrives in a fast-paced, high-growth environment
- Passionate about food, storytelling, and building something from the ground up
- Entrepreneurial, fast-moving team with direct access to brand founders
- Career growth across marketing, analytics, and BD verticals
- Real impact — you’ll shape campaigns, improve ops, and close deals
- Free food tastings + plenty of creative runway
- Cross-market exposure in Singapore and international expansion projects
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