Marketing Manager, Specimen Management, CASAJ

4 days ago


Singapur, Singapore BD Full time

Overview

Marketing Manager, Specimen Management, CASAJ – BD

Join to apply for the Marketing Manager, Specimen Management, CASAJ role at BD .

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead portfolio execution and performance across the CASAJ region for our Specimen Management business. The ideal candidate will possess a strong foundation in marketing principles, a strategic and commercial mindset, and a collaborative approach to working with cross-functional and country teams. This role requires initiative, resilience, and a proactive attitude—demonstrating a strong drive for results, openness to innovation, and the tenacity to overcome challenges. You will be accountable for driving revenue and gross profit growth, executing regional campaigns, and delivering impactful customer solutions.

Key Responsibilities
  • Own and drive revenue and gross profit (%SGP) targets across the region.
  • Develop and implement product and portfolio strategies grounded in core marketing principles—segmentation, positioning, value proposition, and messaging.
  • Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs.
  • Manage all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
  • Implements and maintains "best practices" in brand marketing and product development marketing, including BD Way of Marketing and leveraging the BD Way of Selling.
Marketing Execution And Value Creation
  • Lead the rollout of regional campaigns, initiatives, and marketing collaterals (digital and physical) to support strategy execution.
  • Design and deploy marketing solutions that address customer pain points and unmet needs—either independently or in collaboration with other portfolios or business units.
Stakeholder Engagement And Cross-Functional Collaboration
  • Build and manage relationships with internal and external stakeholders, including clinical societies, medical and lab associations, and instrument companies.
  • Work closely with global platform leaders, fellow marketing managers, HEOR, and Medical Affairs to ensure alignment and strengthen the value offering.
  • Partner with Supply Chain Management and Marketing Operations to ensure supply continuity and effective demand planning.
  • Work side-by-side with country teams to support execution, gather feedback, and drive continuous improvement.
Marketing Intelligence And Growth Strategy
  • Analyze monthly and quarterly performance data. Develop and share action plans to meet financial and strategic goals.
  • Track portfolio funnel progress, win/loss outcomes, and drive follow-through with country teams.
  • Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process. Create/validate business cases for new opportunities within the region, engage with the WW platform and applicable country teams.
Ideal Candidate Profile Qualification and Skills
  • A bachelor’s degree in Marketing, Business, Science, or a related field (MBA preferred)
  • 8–10 years of marketing experience in medical devices, pharmaceuticals, or diagnostics. Candidates with business development or market development experiences will be an advantage.
  • Proven success in portfolio marketing, campaign management, and performance tracking
  • Strong understanding of marketing fundamentals across the product lifecycle
  • Experience working in a matrix environment with regional and local teams
  • Familiarity with Greater Asia markets is a plus
In Addition, The Candidate Should Demonstrate
  • A strong grounding in core marketing principles and strategic frameworks
  • A commercial mindset with sharp execution capabilities
  • Strong analytical thinking and business acumen
  • The ability to collaborate and influence across functions and geographies
  • A customer-centric approach with deep market insight orientation
  • High resilience and a hands-on, detail-oriented working style
  • A proactive, self-driven, and solution-focused mindset
  • A team-oriented attitude, with a willingness to roll up sleeves and work closely with country teams
  • A high level of initiative and drive—demonstrating a “fire in the belly,” a go-getter mentality, openness to trying new ideas, and a relentless focus on achieving results

Click on apply if this sounds like you

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

Job Details
  • Primary Work Location: SGPtr
  • Senioriry level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Medical Equipment Manufacturing

Referrals increase your chances of interviewing at BD by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Singapur, Singapore BD Mexico Full time

    Job Description Summary Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of...


  • Singapur, Singapore BD Full time

    Join to apply for the Marketing Director Specimen Management role at BD . We are the makers of possible. Position Summary BD’s Specimen Management business is a trusted leader with a rich legacy of innovation and impact. We are looking for a bold, strategic, and entrepreneurial Marketing Director to lead the next phase of growth across the dynamic and...


  • Singapur, Singapore Q2S Singapore - Q2Solutions Full time

    Responsibilities Responsible for assisting with receipt of consignments and shipments. Responsible for the opening of shipments and the quality check of patient info forms. Escalates incorrect/ missing information, or damaged shipments to senior level staff. Responsible for correct disposal and/or recycling of kit shipping supplies. Ensures specimens are...


  • Singapur, Singapore Labcorp Full time

    Overview Join to apply for the Sample Handling Associate I - Specimen Management role at Labcorp Responsibilities Ensure that specimens are picked up from the appropriate department, sorted, pre-scanned and registered into the appropriate temperature bins in a timely fashion Identification of problem samples and corrects routing of these specimens Close...


  • Singapur, Singapore Laboratory Corporation Full time

    Essential Job Duties: Specific department duties as set forth in the task list and department Training Checklists including but not limited to: Ensure that specimens are picked up from the appropriate department, sorted, pre-scanned and registered into the appropriate temperature bins in a timely fashion Identification of problem samples and corrects...

  • Marketing Manager

    4 days ago


    Singapur, Singapore Arco Marketing Pte Ltd Full time

    Qualification: Bachelor's Degree/Post Graduate Diploma/Professional DegreeEmployment Type: Full-TimeResponsibilities: - Candidate will oversee the marketing and sales department.- Achieve growth and sales targets by managing the frozen food product and processed food sales team.- Responsible to assist the management of importation, exportation, and...


  • Singapur, Singapore BARCODE MARKETING PTE. LTD. Full time

    Key Responsibilities: Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ...


  • Singapur, Singapore STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD. Full time

    We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management. The candidate will: Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving...


  • Singapur, Singapore AURYN MARKETING Full time

    Overview Auryn Marketing is a marketing company that specializes in events marketing campaigns across Singapore. We work closely with clients to plan and execute marketing strategies. Role Description Auryn Marketing is seeking a full-time Brand Marketing (Events) specialist who will be responsible for managing the planning, execution, and post-event...


  • Singapur, Singapore Wellington Management Full time

    Join to apply for the Marketing Strategist role at Wellington Management Continue with Google Continue with Google Join to apply for the Marketing Strategist role at Wellington Management About Us About UsWellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our...