Campaign Analytics Executive

3 days ago

Singapur, Singapore Shopee Full time

Campaign Analytics Executive - Regional Marketing

About The Team: The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. We lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

Job Description
  • Assist in the planning, execution, and optimisation of major campaigns, ensuring alignment with business objectives and delivering high-impact results
  • Cross-functional collaboration with regional and local stakeholders (including Product Managers, Marketing Teams, Business Intelligence Teams) to prepare for campaigns and ensure system stability
  • Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives
  • Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
  • Conduct in-depth analysis of campaign performance, regularly monitor platform initiatives and work with local teams to review campaign initiatives and identify areas to drive growth
  • Analyze campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
  • Support ad-hoc projects as needed
Requirements
  • Bachelor’s Degree in any field
  • At least 1 year of working experience
  • Strong numerical abilities - comfortable with handling large amounts of data and proficient in advanced formulas
  • Strong data analysis and interpretation, alongside attention to detail
  • Reliable and good team player who enjoys working in a dynamic environment
  • Good communication skills and able to work with multiple stakeholders
  • Flexibility to work occasional overnight shifts and weekends during peak campaign periods. Additional hours will be compensated accordingly.
  • Able to manage multiple priorities simultaneously, demonstrating strong project management skills and the ability to adapt quickly in a fast-paced environment.
  • Strong ability to work under pressure
Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Business Development and Marketing
  • Industries: Internet Marketplace Platforms and Technology, Information and Internet

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