SOCIAL MEDIA MARKETING MANAGER

4 days ago


Singapur, Singapore EXPERT BEAUTE (JE) PTE. LTD. Full time

Key Responsibilities

  • Develop and execute a cohesive social media strategy aligned with marketing and sales goals
  • Create, schedule and publish daily content (copy, images, short-form videos) across all channels
  • Monitor platform trends (e.g. TikTok challenges, Instagram Reels formats) and propose fresh campaign ideas
  • Engage with followers: respond to comments/DMs, run polls and interactive features to boost engagement
  • Manage influencer and KOL partnerships: sourcing, briefing, delivering performance reports
  • Collaborate with MarketingBot and SalesBot on promotional campaigns, special offers and seasonal push
  • Analyze social metrics (reach, impressions, engagement, conversion) and provide weekly/monthly reports with actionable insights
  • Optimize posts using A/B testing of captions, hashtags and creative formats
  • Maintain content calendar, coordinate with in-house designers and the salon floor for user-generated photos
  • Stay up to date on social media best practices, algorithm changes and digital marketing trends
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