Director, Publishing Product Management, LOL APAC

Director, Publishing Product Management, LOL APAC Overview

As the LOL Pub Lead for APAC, you will play a critical role in shaping the strategy for key regional markets. You will ensure that regional strategies align with the global vision while addressing unique audience insights and needs in your markets. With your deep expertise in the game and the genre, you will act as the voice of the region, guiding tactical efforts and driving cohesive outcomes across all disciplines of publishing to amplify the game’s success.

Responsibilities

• Lead Regional Market Strategy: Define and execute strategies for the APAC markets that are in alignment with the game’s global strategy. Leverage your understanding of local player behavior, culture, and preferences to tailor the approach for each region.
• Audience Expertise: Act as a subject matter expert for League, with a focus on player needs and expectations in APAC. Champion audience-specific insights, ensuring that all regional publishing activities align with player desires and global goals.
• Collaborate with Global Leadership: Serve as a key regional voice in global strategy discussions, ensuring that regional insights are integrated into the broader global publishing efforts.
• Shepherd Regional Publishing Outcomes: Lead cross-functional teams to execute publishing initiatives, ensuring alignment of brand, community, and communication tactics with the overall game strategy. Take ownership of regional publishing outcomes and ensure that all efforts are focused on delivering results for the game in your markets.
• Align Tactics to Strategy: Work closely with local teams, ensuring that all publishing activities—from marketing to community engagement—are aligned with the region’s strategy and are contributing towards achieving defined audience outcomes.
• Identify Capability Needs: Partner with publishing leadership to identify capabilities needed within the region and ensure the team is equipped to meet goals. Influence regional tactics and surface key needs to the global Publishing Lead.
• Global and Regional Alignment: Act as the bridge between regional and global publishing teams, ensuring that local insights drive global efforts and that the global vision translates effectively to your region.
• Team Management: Build and manage a high performing, regionally diverse team. Recruit and mentor team members and foster a diverse and growth-oriented team environment.

Required Qualifications

• Bachelor’s degree in marketing, business administration, or comparable work experience.
• 12+ years of extensive experience in game publishing, entertainment, or a similar field, with a proven track record of leading large regional teams and driving success in product, marketing, and ecosystem goals.
• 5+ years of experience managing managers and overseeing multi-functional, multicultural teams across different markets.
• Proven ability to develop and execute strategies for launching or scaling game products or services in multiple regions, with measurable success.
• Extensive experience working in a global video game or entertainment company, with a strong understanding of the League player base and community.
• Deep understanding of the cultural nuances and market trends within the region, with a demonstrated ability to advocate for local needs in global decision-making.
• Significant experience in managing complex, cross-functional projects across multiple regions, ensuring alignment with global goals, timelines, and budget constraints.

Desired Qualifications

• Advanced degree (MBA or equivalent) in business, marketing, or a related field.
• Multilingual capabilities relevant to the subregions, enhancing communication with local stakeholders and partners.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies for publishing and community engagement.
• Proven success working in a matrixed environment, managing cross-functional teams across various geographies.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Computer Games, Software Development, and Technology, Information and Internet

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