Assistant Manager, Digital Commerce Analytics

Overview Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace). Role Purpose Sephora SEA, Oceania & India is looking for a Digital Commerce Analyst who combines strong analytical skills with hands-on BI capabilities. This role will build automated dashboards and deliver deep-dive insights that directly shape merchandising, campaigns, customer growth, and onsite performance. By connecting data to commercial action, you will enable faster and smarter decisions that drive digital revenue growth. Key Responsibilities Digital Merchandising & Assortment Insights: Build dashboards to monitor brand, category, and assortment performance; provide insights on product mix, pricing, and placement to maximize sales and profitability. Campaign Performance Optimization: Measure campaign ROI across traffic, engagement, conversion, and revenue; identify best-performing mechanics and placements, and recommend playbook improvements. Customer Growth & CLV Modelling: Develop customer lifetime value (CLV) models by cohort and frequency; partner with CRM and marketing teams to translate insights into retention and growth levers. Onsite Funnel Optimization: Analyze the onsite funnel (entry → PDP → A2C → checkout → purchase) to identify drop-off points; recommend UX/UI, placement, and content changes to improve conversion. Onsite Placement & Content Effectiveness: Evaluate the impact of homepage, landing page, and content placements; provide actionable recommendations to optimize storytelling, navigation, and engagement. Forecasting & Business Modelling: Build forecasting models for sales, traffic, and campaign sufficiency; partner with finance and commercial teams to scenario-plan and stress test projections. Performance Gap Analysis: Conduct business performance analysis to identify risks, gaps, and opportunities; deliver proactive recommendations to senior stakeholders across markets and functions. Dashboard Automation & Data Enablement: Build and maintain automated dashboards to enable real-time performance visibility; partner with BI and data engineering teams to ensure data accuracy, governance, and scalability; continuously improve reporting automation to reduce manual work and accelerate insights. Qualifications & Skills Bachelor’s degree in Business, Data Analytics, Economics, or related quantitative field. 5-6 years of experience in digital analytics, e-commerce, or performance marketing. Strong hands-on expertise in SQL (BigQuery preferred), data visualisation (Domo/Power BI), and digital analytics platforms (GA4/Firebase). Advanced Excel, Python/R and dbt experience preferred. Experience building CLV models, analysing conversion funnels, and creating sales forecasts to guide business decisions. Self-directed analytical approach with ability to structure problem-solving frameworks for complex business questions. Proven experience collaborating with multiple stakeholders, managing project timelines, and presenting analytical findings to senior stakeholders. Data quality experience is a plus. Key Success Measures Automated dashboards delivered with accuracy and usability. Tangible revenue growth from merchandising and campaign optimizations. Improved funnel conversion and customer retention metrics. Reliable forecasts that guide business planning. High stakeholder satisfaction from actionable, insight-driven recommendations. Why Sephora Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees. Sephora is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr