Digital Marketing

2 weeks ago

Singapur, Singapore LEE QUAN (HAI ZHONG BAO) PTE. LTD. Full time

Content Creation & Social Media Management

  • Plan, create, and publish engaging content (videos, photos, reels) for TikTok, Instagram, and other social platforms
  • Film and edit short-form videos using tools like CapCut or similar mobile apps
  • Capture and edit high-quality food and lifestyle imagery for social media, website, and promotions
  • Maintain a consistent brand voice and visual style across all content
Community Engagement
  • Monitor and engage with followers; respond to comments, DMs, and reviews
  • Identify and collaborate with local food influencers and creators to grow brand reach
Campaign Management
  • Plan and execute digital campaigns for new menu launches, seasonal promos, and brand initiatives
  • Monitor campaign performance and refine strategies based on analytics and audience feedback
Analytics & Reporting
  • Use tools such as Google Analytics, Meta Business Suite, TikTok Insights, and other social media dashboards to track performance
  • Prepare monthly performance reports and convert findings into actionable recommendations
E-Commerce Platform Support
  • Manage and update listings, menus, and promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
  • Ensure menu accuracy, pricing, and promotional updates are current
General Marketing Support
  • Assist in photoshoots, marketing events, and branding activities
  • Support ad-hoc marketing tasks as required
Requirements
  • Diploma / Degree in Marketing, Digital Media, or related field
  • Proven experience in digital marketing, social media management, SEO/SEM, and e-commerce / delivery platform handling
  • Proficiency in tools such as Meta Business Suite, Google Analytics, TikTok Ads Manager, and SEO software
  • Strong content skills (video, photo, short-form social media trends)
  • Data-driven, results-oriented mindset
  • Ability to work independently, manage multiple tasks, and meet deadlines
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