Marketing Technology Specialist

2 weeks ago

Singapore OrangeSkill Technologies Pvt Ltd Full time
Marketing Technology Specialist - Adobe ADO/CDP/Workfront
  • As a Marketing Technology Specialist, you will be responsible for the implementation, management, and optimization of our Adobe ecosystem, specifically Adobe Advertising Cloud (ADO), Adobe Customer Data Platform (CDP), and Adobe Workfront. Your role will involve collaborating with cross-functional teams to drive marketing effectiveness and ensure the success of digital advertising campaigns.You should have proven experience in managing and optimizing digital advertising campaigns using Adobe Advertising Cloud (ADO) and a strong understanding of customer data management with experience in Adobe Customer Data Platform (CDP). Additionally, proficiency in data analysis and reporting tools, project management, and workflow optimization using Adobe Workfront are essential for this role.Key Responsibilities:- Manage and optimize digital advertising campaigns across various channels (search, display, social, etc.) using Adobe Advertising Cloud (ADO).- Implement and monitor campaign performance, providing insights and recommendations for improvement.- Develop and maintain campaign tracking and reporting dashboards.- Implement and manage the Adobe Customer Data Platform (CDP) to unify customer data from various sources.- Develop and maintain audience segments for targeted marketing campaigns.- Ensure data accuracy, integrity, and compliance with privacy regulations.- Administer and optimize Workfront for marketing project management.- Develop and implement workflows, templates, and processes to improve team efficiency.- Provide training and support to users on Workfront functionality.- Collaborate with marketing and IT teams to integrate marketing technologies and data.- Troubleshoot and resolve technical issues related to the Adobe ecosystem.- Stay informed about emerging marketing technology trends and best practices.Qualifications:- Bachelor's degree in Marketing, Information Technology, or a related field.- Proven experience in managing digital advertising campaigns using Adobe Advertising Cloud (ADO).- Strong understanding of digital marketing principles and best practices.- Experience with project management and workflow optimization using Adobe Workfront.- Proficiency in data analysis and reporting tools.- Experience with other Adobe marketing cloud products is a plus.- Adobe certifications related to ADO, CDP, and Workfront.- Experience with marketing automation platforms.- Knowledge of SQL and data warehousing concepts.Join us as a Marketing Technology Specialist and be a part of our team dedicated to driving marketing success through effective use of Adobe technologies.,
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