Marketing Manager, Asia

1 week ago

Singapur, Singapore Partners Consulting Full time

Our client is a fast-growing player in the FMCG and fresh produce industry, with a strong presence across Asia. As part of their continued growth agenda, they are seeking a driven and execution-focused Marketing Manager, Asia to strengthen regional brand presence, optimise go-to-market execution, and drive impact across both retail and digital channels.

Key Responsibilities

The Trade & Digital Marketing Manager will be responsible for executing regional marketing and commercial strategies to drive brand growth, consumer engagement, and market performance across Southeast Asia and Greater China. This role will cover trade promotions, in-store activations, digital campaigns, and performance analytics, working closely with internal stakeholders, regional agencies, and channel partners.

Key responsibilities include:

  • Campaign Activation: Plan, support, and execute high-impact trade promotions, in-store activations, and digital campaigns across retail and e-commerce channels through agency partners
  • Performance Analytics: Analyse trade, sales, and campaign data to generate insights that inform marketing investment and drive performance improvement
  • Agency & Partner Management: Manage regional agency and channel partner relationships to co-develop and execute compelling below-the-line, digital, and on-ground campaigns
  • Regional Coordination & Knowledge Transfer: Act as a hub for cross-market marketing alignment and best-practice sharing across the region
  • Category & Trend Analysis: Track category dynamics, consumer behaviour, and competitor activity to identify whitespace opportunities and local relevance
  • Brand Stewardship: Ensure brand consistency and messaging alignment across all touchpoints and assets
  • ROI-Driven Execution: Monitor campaign KPIs and marketing spend to maximise ROI and efficiency
  • Premium Sourcing: Coordinate the sourcing of premiums and promotional materials across the region to support trade and consumer campaigns

The Ideal Candidate

The ideal candidate will be degree-qualified with at least 8 years of experience in brand, trade and digital marketing, ideally within FMCG, fresh produce, or the broader food and consumer goods space. Experience operating across regional Southeast Asian markets is essential, with a proven ability to thrive in fast-paced, growth-oriented environments.

The successful candidate will demonstrate strong project management, commercial acumen, and stakeholder engagement skills, and be equally comfortable working with data and with creative execution.

To Apply

Please submit your resume (in MS Word format) to Warren Chia at , quoting the job title and reference number WC 17288 .

We are an equal opportunities employer and welcome applications from all qualified candidates.

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